Video: This is How You Thank Your Sponsors

Winning the French Supermoto National Championship, Sylvain Bidart and the Luc1 team have a lot to be thankful for this year, and they of course couldn’t have achieved their victory without the help of their sponsors. So the French team put together a video, with some more-than-strategic product placement for the team’s main sponsors: Honda, Michelin, Ixon, & Intermarché. Is it a nine minute rolling advertisement for these brands? Absolutely. Did we watch it six times and giggle like little girls? Maybe…yeah, yeah we did.

But after riding the BRD RedShift SM Prototype and watching clips like this one (note the RotoR camera footage), it’s hard not to go buy a dirt bike and some 17″ wheels this very second. Serious fun on two wheels is being had here, and with our local karting tracks only charging $40 for a supermoto track day, the sport hits our wallet in all the right places. Hrrrmmm…