We already know that BMW Motorrad broke last year’s sales record…in November, so it is no surprise then that we report that 2014 was another sales record for the Bavarian brand.
Selling 123,495 units last year in total, this means that BMW Motorrad is up another 7.2% in sales — strong and steady growth for the German company, with December selling 7,032 units (+10.9%).
“We can look back on a successful year. For the first time in company history, BMW Motorrad sold more than 120,000 vehicles,” said Stephan Schaller, President of BMW Motorrad
“This is an increase of 7.2% compared to the already outstanding result of the previous year and is the fourth year of record sales in a row. I would like to express my sincere thanks to all our customers for the trust they have placed in BMW Motorrad.”
Germany continues to be BMW’s strongest market, with roughly one sixth of the company’s total inventory (21,714 units) selling to the home crowd. BMW Motorrad is also Germany’s market leader, owning 25% of the Germanic motorcycle market.
In the 500cc+ category, BMW Motorrad was the market leader not only in Germany, but in Spain and Italy as well.
The USA was BMW’s second-best market, with 15,301 units sold — an 8% increase over last year’s figure of 14,100 units. France (11,600 units) and Italy (10,487) followed the USA, with Brazil continuing to show a strong presence, with 7,603 units.
As far as models go, it is unsurprising that the GS series continues to lead BMW’s offerings. Over 40,000 big-displacement GS bikes were sold, with the R1200GS selling 24,380 units, and the R1200GS Adventure selling 16,242 units.
The third most-popular model was the BMW R1200RT, with 12,140 units, which is surprising considering BMW’s three-month “don’t sell, don’t ride” debacle. Rounding out fourth was the R nineT, which sold 8,488 units.
The S1000RR and S1000R sold a combined 10,000 units, while mid-range ADV bikes rounded out BMW’s sales – F800GS/GS Adventure (7,040/4,278 units) and F700GS (6,499 units), F800R (3,953 units) and F800GT (3,901 units).
Source: BMW Motorrad
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