If you want a quick synopsis of how the European motorcycle brands performed in 2011, they killed it. BMW, Ducati, Triumph, and now KTM have all reported double-digit sales growth figures for 2011, a stark contrast to the still struggling sales of Harley-Davidson, Honda, Kawasaki, Suzuki, and Yamaha. Reporting a 22.4% sales increase last year, KTM made a cool €20.7 million in the process of selling its 81,200 units in 2011 (KTM sold 66,327 units in 2010).
Leading the Austrian company’s growth was the KTM 125 Duke, which has been a huge hit in India, its country of origin, but has also helped grow KTM’s market share in Europe. KTM is also reporting that its latest EXC models have helped spur sales, but we suspect it is the new small-displacement Duke, which was made with developing markets in mind, that is really responsible for the surge in sales growth. KTM says that it expects sales in Europe and North America to remain flat, while the company expects to see growth in emerging markets continue (no surprise there).
“The successful launch of the 125 Duke and the new Enduro Competition generation were crucial for these increases,” said KTM CEO & Chairman Stefan Pierer. “KTM’s market share in Europe increased by 30% from 4.9% to 6.3% compared to previous year. Hence, KTM is the most successful brand and outpaced its competitors clearly.”
Riding the wave on motorcycling’s new map to success, the KTM 200 Duke has already hit Indian dealerships. For 2012, KTM expects to sell 20,000 motorcycles in India alone, or to put it in other terms roughly 1 in 5 motorcycles KTM builds will be bought in India this year. In other news, Bajaj laughed all the way to the bank. Expect to see the KTM 350 Duke hit US soil sometime in 2013.
Source: KTM
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