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Benelli Makes a Return to the US Market

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Absent now for more years than we can remember, the historic Italian brand of Benelli is returning to the United States. While it Is always the more brands the better, when it comes to consumer choices, this news is perhaps a mixed bag for motorcycle enthusiasts.

SSR Motorsports will be the official importer and distributer for the Qinjiang Group, bringing Benelli motorcycles and Keeway scooters to the USA. This part we like.

The caveat though is that our favorite machines from Benelli are not going to be making it stateside for now, as SSR will initially only bring the Benelli BN302 and Benelli BN600i, with MSRPs of $3,999, and $6,999 respectively.

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Benelli BN600 – Italy’s Other Street-Naked

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A Chinese-owned Italian brand, Benelli makes some of the most beautiful motorcycles we have ever seen (Benelli Tornado anyone?), but the company has been rather absentee since getting acquired by the Qianjiang Group. Sure, Benelli seems to walk out a new variation of the Benelli TnT or TRE-K just about every year or so, and the Benelli Due has been a work in progress since before the first Obama administration, but for the most part, Benelli has been phoning it in when it comes to its proper motorbikes.

That seems to be changing though, as at EICMA the Italian brand will debut the Benelli BN600 — an 80hp, 600cc, inline-four street-naked. Building off the same established Benelli road-bike aesthetic, the BN600 (we cant tell if that that is Mandarin for either ‘horrible motorcycle name’ or ‘Benelli Naked 600cc’) is an interesting new model from Italy’s other motorcycle manufacturer, as it adds yet another street-naked to the Benelli line, and is close in displacement to the 118hp Benelli TnT 899.

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