One of my favorite phrases has to be “no bad day” — as it encapsulates everything about a motorcycle. There are no bad days on a motorcycle. There can be bad weather, there can be breakdowns, and even crashes, but never a bad day. My second favorite phrase is “if you’re not having fun on a motorcycle, you’re doing it wrong.”
This ties into the prior idea. If you’re on a motorcycle, you’re exploring new roads, you’re hanging out with good friends, you’re living this short existence we call life. Even when the unthinkable happens on two-wheels, the moment right before was spent in sheer bliss. Since we all have to punch out at some point, that seems like a pretty good deal on an inevitably losing hand.
I feel like this is a mantra that goes well with the adventure-touring segment. Breaking free of our nine-to-five lives, getting outdoors, and seeing where the road goes once the sidewalk ends. That’s at least what the marketing materials from OEMs tell us; and of course, the adventure is what you make of it.