A riding buddy of mine taunted me last night about how he was going out to the supermoto track, while I’ve been itching to get out on mine…so we’re starting today off with a little homage to the Sultans of Slide, the European Luc1 supermoto team.
I hope all motorcycle racing teams take a long look at what Luc1 is doing, because they not only win on the track, but they also win at content creation. At the end of the day, professional motorcycle racing is about selling for sponsors, and Luc1 not only gets that, but they excel at it.
Take this video here, where they are joined by Dani Pedrosa, who has a little free time right now since it is MotoGP’s summer break. Good things happen.