I struggle with the work of Markus Hofmann, especially as it pertains to his work with BMW. Maybe it is the awkward intersection where high-fashion meets avant garde photography meets German motorcycles that just leaves me wondering what I am looking at with each photo. His work is impressive, don’t get me wrong…I just don’t “get” it…and today is no different.

I dunno, maybe the whole Twilight & True Blood thing is just now taking off in Germany, and this is the product of the world getting just a little bit flatter. Maybe there is a commentary about society lurking underneath the glossy exterior of these fanged photos. Or, maybe…just maybe, vampires are just waaay cooler than I think they are (werewolves baby, werewolves).