Selling 106,358 motorcycles and maxi-scooters worldwide in 2012, BMW Motorrad had its best 365 days of sales ever last year. A 2% gain over 2011 (104,286 units), the record was punctuated by December’s sales figures, which were up 42.4% over last year, with 6,069 units sold.
Breaking things down, BMW Motorrad’s home market of Germany continues to be the #1 region for the motorcycle brand, with roughly 1 in 5 bikes produced being sold to zie Germans (20,516 units). The United States was the second-largest market with 12,100 units, followed by France (10,950), Italy (10,200), and Brazil (7,7442). Of note, Italy used to be BMW’s second-largest market, but the economic troubles of the Mediterranean states continues to send motorcycle sales in a tailspin.
Brazil is the real mover-and-shaker for BMW Motorrad, and BMW Motorrad now produces four models locally in the South American country, thus avoiding costly tariffs on the machines. Other points of interest include BMW being the top brand for bikes over 500cc in Germany, Italy, and Spain.
Breaking sales down by model, the air-cooled BMW R1200GS remained the German company’s best selling motorcycle worldwide, with 17,249 units sold. The BMW F800GS was the second-best selling model (11,487 units), followed by the BMW R1200GS Adventure (10,203 units), BMW S1000RR (8,970 units), and BMW R1200RT (7,909 units). The BMW K1600GT & BMW K1600GTL sold for a combined 10,033 units sold in 2012.
“Never before in the history of BMW Motorrad have we been able to sell as many vehicles,” said Stephan Schaller, President of BMW Motorrad. “We have achieved this magnificent retail success in the context of a very difficult motorcycle market, especially in Europe.”
“We are on the right track with our product and sales strategy and we will power ahead at full pace to enable ongoing growth,” Schaller continued. “In December we started supplying to customers what is currently the most innovative vehicle in the 1000 cc supersports segment: the new HP4. The three special boxer models “90 years of BMW Motorrad” will arrive at dealerships in January. In February we will start supplying the new mid-range touring bike F800GT. And March 2013 sees the launch of the successor to our bestseller. The all new R 1200 GS – containing our entire experience drawn from over 30 years of GS development.”
“We also anticipate powerful growth stimuli from our maxi scooters. Since the market launch in the second half of 2012 we have been able to sell almost 5,300 vehicles and we now look forward to the first whole sales year. There are lots of new products in store for our customers in 2013 – the year of our 90th anniversary. Based on our ongoing product offensive we feel confident as we look ahead to the upcoming season. Our aim is to surpass the 2012 record once again.”
Source: BMW Motorrad
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