KTM has been the highest volume producing European motorcycle company for the past two years running, and zie Austrians are looking to make that a trend in 2014.
As such, the Austrian brand will has some stiff competition this year, seeing as BMW Motorrad already broke last year’s sales figure in the first 11 months of this year — an impressive feat, to be certain.
KTM has the advantage of dabbling in small-displacement machines, with KTM-branded bike coming out of India, courtesy of its minority owner Bajaj. The Indian market has been a larger contributor to KTM’s sales success, but things have been growing in Austria as well.
Announcing that the company’s Mattighofen factory reach 100,000 units this year, for the first time ever, KTM is already celebrating some sales success.
The 100,000th motorcycle was a KTM 1190 Adventure, the company’s hot-selling adventure-touring machine, and a staple to KTM’s on-road lineup.
With the factory and executives celebrating this achievement, its clear that KTM could be well on its way to another overall sales record. We will have to wait several more weeks before we know those figures, however.
Source: KTM
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