Dorna Sports is starting to consolidate its position as the TV right holder for all international motorcycle championships, as the Spanish media giant has signed an agreement with the FIM to manage the television rights for a number of less-popular FIM Championships.
Starting this year, Dorna will handle the TV rights for Championships that the FIM manages, namely the the FIM Trial, X-Trial, MOTUL Ice Speedway, Speedway GP Challenge, Sidecar and Cross-Country Rallies World Championships, and the FIM International Six Days Enduro.
This two-year contract should be good news for these niche motorsports series, which typically would have a hard time getting promotion. Packaging them together, along with Dorna’s other TV rights contracts, should create a sort of collective bargaining agreement for the series, which hopefully will mean more mainstream exposure.
“I am very satisfied with the agreement signed with Dorna Sports which will enable the championships managed directly by the FIM to be broadcast more widely,” said FIM CEO Ignacio Verneda. “We also hope to be able to help the organisers and riders to find sponsors and to pursue the development of our championships.”
Manel Arroyo, Managing Director, Media and TV Area, of Dorna Sports added: “We are very pleased that the FIM have again demonstrated their trust in Dorna with these distribution rights. It’s always a key goal of ours to promote various championships and to do whatever we can to further increase the profile of motorcycle racing.”
Source: FIM
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