Harley-Davidson has released its Q2 2021 earnings report, and the results are a bit mixed for the American brand. Compared to 2020’s numbers, Harley-Davidson is showing some unsurprising gains.
As such, the North American market is up 43% compared to last year, while worldwide results bounced to a 24% gain over 2020’s figures.
The story is the same for the first six months of sales for the Bar & Shield brand, with North America up 38% compared to last year, and worldwide sales getting an 18% increase.
All of this is to be expected, of course, not only because sales were down across the board in 2020, but also because the motorcycle industry is booming in 2021. In this regard, the bar of measurement for the Bar & Shield brand is rather low.