That Harley-Davidson has an age problem is no secret in the motorcycle community. The Bar & Shield brand is suffering heavily from the decline of baby boomers in the two-wheeled lifestyle, and now it must reinvent itself for a new generation of rider.
In that effort, no stone has been left unturned. Harley-Davidson was the first major motorcycle manufacturer to create a full-sized electric motorcycle, and it is about to debut its first true adventure bike (don’t believe the marketing hype to contrary).
Harley-Davidson has even made an effort to engage with millennials and younger generations in meaningful ways, which has meant deviating from more traditional market-outreach efforts.
Today’s news pounds that point home further, as the Bar & Shield brand has launched a presence on the OnlyFans social media platform.