It’s hard not to scoff at Velomacchi’s whole “privateer” shtick. It makes you wonder if it’s just a clever ploy to cover up the fact that this is just another lifestyle brand with nothing innovative to show for it, save for some glossy photos. Forget the fact that they’re from Oregon.

But then you notice a couple of things you’ve never seen before – what’s the deal with that pivoting shoulder strap or the magnetic coupler? And you begin to think that maybe this isn’t bullshit. Maybe, just maybe, these guys know what they’re talking about and have built gear that actually serves a purpose.

Still, just how much better could a backpack get? Besides tougher materials, deeper pockets, more pockets, a few more pockets, and one of two suspension systems – alpine or daypack – you’ve got two straps attached to a bag. That’s it.