Here's a Custom Ducati XDiavel by Roland Sands Design

In the event’s 76-year history, this year marks the first time that Ducati has ever participated at the Sturgis Motorcycle Rally – the Italian company hoping to showcase its Harley-Davidson alternative, the Ducati XDiavel.

Helping fuel that fire was a collaboration between Roland Sands Design and Ducati, which has given way to the creation of a one-off XDiavel with the usual RSD touches.

This means a flowing single-piece body, the addition of a 19″ front wheel, and shotgun-style exhaust are added to the already stylish XDiavel. The RSD Ducati XDiavel is then finished off with metallic flake paint job, along with the usual bits and bobs from the RSD catalog.

There is a lot of “Southern California” transmitted through RSD’s design into the Italian-born XDiavel. It makes for an interesting mixture. We’ll be curious to see how this resonates with American cruiser riders.