The iconic BMW “propeller” logo just got a revision for the modern age. After 20 years of dutiful service from its old design, the BMW roundel is getting a more minimalist and transparent reworking, both in the literal and figurative sense.
Designed for use with the BMW, BMW i, and BMW M brands, it doesn’t seem that the new roundel is intended for BMW Motorrad…yet, which is a curiosity to corporate branding strategy.
But for the reasons for the change, it mostly seems to be gear the BMW brand to younger buyers, and to allow the roundel to be used more effectively for online media.
