BMW Motorrad says that its first-quarter 2016 motorcycles sales are the best start to its motorcycle season, ever for the German manufacturer. To this point, in the first three months of the year, BMW sold 33,788 bikes to customers, up from last year’s mark of 31,370 units.
That 2,418 unit increase comes to a 7.7% growth in Q1 for BMW Motorrad, over the equivalent period from last year. The bulk of those sales came in March, with 16,465 units delivered to customers.
The news is a continuation of BMW’s sales growth, and the German brand has been a testament to what motorcycle OEMs can achieve purely with large-displacement machines, though that will begin to change for the marque.
BMW is finding its current growth in the European and Asian markets, with sales this past-quarter in Spain up over 39%, Italy 6.4%, Great Britain over 9.2%, Germany over 5.6%, and France up 2.4%.
In terms of models, the R1200GS models lead the way, with 11,391 sales for the R1200GS and R1200GS Adventure. After the ADV bike, the BMW S1000RR takes next honors, with 2,385 units sold, which in-turn is followed by the S1000XR and its 2,206 unit sales.
“Naturally last year’s new models are strongly contributing to growth, for example the R 1200 RS sports tourer and the S1000XR Adventure bike,” said Heiner Faust, BMW Motorrad’s Head of Sales and Marketing.
“However, our spring business is a result of our strong overall model range. Even in its third year on the market, the ultimate travel enduro, the R1200GS Adventure, is continuing to achieve ever higher sales figures.”
“Sales of our long running F Series, the F700GS and F800GS, also exceed last year’s sales overall. Our new C650 maxi scooters, launched at the turn of the year, are also fully on target.”
Source: BMW Motorrad
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