It appears that BMW Motorrad wants in on the retro-styled scrambler game that Ducati and Triumph are playing, and is looking to use its R nineT platform to do the job.
The scrambler model, which has already been previewed to BMW’s European dealers, would be just the first of several budget-oriented models to come from BMW, all of which would be based off the BMW R nineT.
The scrambler is expected to debut later this year with its 100hp air-cooled engine, while the other models, namely a café racer model, will come in 2016.
Fueled on by the sales success of its customization projects, Roland Sands is said to be attached to the BMW project, which is logical since the American designer was part of the initial BMW R nineT design team.
BMW Motorrad seems intent on capitalizing on the custom heritage motorcycle scene, a trope that has seen the resurgence of scramblers, street trackers, and café racers with a new generation of riders.
As such, the air-cooled bikes will likely appeal to younger and older riders alike, especially with their more conservative price tags.
Between repurposing an aging engine platform, saturating new and old motorcycle segments, and making alluring products to a wide range of riders, it’s hard to find fault in BMW Motorrad’s game plan. Maybe that’s why the European brand continues to see record growth each quarter and each year.
Source: MCN & Cycle News
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