Erik Buell Racing Gets Flooring Financing From GE Capital

Erik Buell Racing is well on its way, after announcing today that the American sport bike company has secured inventory financing from GE Capital. An important step in setting up a strong dealer network, GE’s commitment to Erik Buell Racing means that EBR dealers will be able to purchase their inventory on credit (the standard industry practice) from a top-tier financial institution.

GE Capital has become the go-to financier in the motorcycle and powersports industry, and the group has been making some very competitive offers to up-start motorcycle companies in the recent years. For EBR, getting GE Capital on-board with the fledgling company is a crucial step in building out the company’s dealer network, and putting bikes on the showroom floor.

GE Capital’s involvement is also a good indicator on the health of EBR’s business, which so far has only manufactured 100 units of its EBR 1190RS sportbike since the company’s 2009 inception. In that same time span though, Erik Buell Racing has signed a technical partnership with Hero MotoCorp, and has been rumored to be making a variety of other machines, from dirt bikes to small-displacement road bikes.

“As we ramp up our production capabilities and introduce other models, it’s great to know that we have a finance company that can support us as we expand,” said Erik Buell. “I’m pleased that GE Capital, with its decades of experience in the motorsports industry, continues to support emerging manufacturers like EBR.”

“We’re not just bankers, we’re builders,” said Sameer Gaur, the commercial leader of CDF’s motorsports group. “Across businesses and industries, it’s important for us to contribute to the growth of American manufacturers at every stage of their development.”