The Motorcycle Industry Council has released the latest figures on motorcycle and industry sales for the first quarter of 2010, and the figures show a 21% decrease in motorcycle sales compared to 2009, with the industry as a whole posting a 23% loss. These statistics paint a continued doom and gloom scenario for the motorcycle industry, but there is a silver lining in the March 2010 numbers, which show an increase in some segments, and a slowing decline in the rest. Check after the jump for a full breakdown.
Make no mistake, the motorcycle industry is still bleeding from its wounds right now, but it does seem the blood flow is lessening. With many manufacturers reportedly having enough leftover stock from 2009 on-hand, it will be interesting to see if the spring and summer sales season clears the warehouses enough for production and development to continue once again.
Q1 2010 Sales Figures:
Type | 2010 Q1 | 2009 Q1 | Change | % Change |
ATV | 56,875 | 76,455 | -19,580 | -25.6% |
Dual | 5,309 | 6,020 | -711 | -11.8% |
Off-Hwy | 19,749 | 28,876 | -5,127 | -20.6% |
On-Hwy | 66,322 | 84,576 | -18,254 | -21.6% |
Scooter | 4,176 | 5,322 | -1,146 | -21.5% |
Motorcycle Total | 95,556 | 120,794 | -25,238 | -20.9% |
Industry Total | 152,431 | 197,249 | -44,818 | -22.7% |
March 2010 Sales Figures:
Type | March 2010 | March 2009 | Change | % Change |
ATV | 28,601 | 30,910 | -2,309 | -7.5% |
Dual | 3,134 | 3,129 | +5 | +0.2% |
Off-Hwy | 9,715 | 9,030 | +685 | +7.6% |
On-Hwy | 39,107 | 42,042 | -2,935 | -7.0% |
Scooter | 2,240 | 2,583 | -343 | -13.3% |
Motorcycle Total | 54,196 | 56,784 | -2,588 | -4.6% |
Industry Total | 82,797 | 87,694 | -4,897 | -5.6% |
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