Harley-Davidson’s Q3 US Sales Down Another 13%

Another sales quarter, and another report of dwindling sales from Harley-Davidson. The details of the news are the same as well, as sales in the United States continue to disappear, while sales abroad improve modestly.

As such, Harley-Davidson is reporting a 13.3% sales drop on motorcycle retail sales in the United States (36,220 units), with international sales up 2.6% (23,006 units), both compared to Q3 2017. This means that Harley-Davidson’s total sales are down 7.8% for Q3 2018, with 59,226 units sold.

Comparatively, the relative market for Harley-Davidson (bikes 601cc or more in displacement) were down in sales for Q3 2018, to the tune of 9.8% – though we should note that the Bar & Shield brand accounts for roughly half of this relevant market.

For the year so far, Harley-Davidson is down 10.2% in the United States, with total worldwide sales down 5.9%. This means that international sales are up a very modest 1.1% in the first nine months of 2018.

In terms of dollars and cents, Harley-Davidson’s Q3 revenue is up a strong 16.8% – at roughly $1.1 billion, while its revenue for the first nine months of the year is up a comparative 3.7%, at nearly $4 billion.

This has not resulted in positive income gains, however. Harley-Davidson’s Q3 operating income was up almost three-fold for the quarter, but so far operating income for 2018 is down 15.6% compares to last year.

Harley-Davidson Motorcycle Retail Sales as of Q3 2018:

Source: Harley-Davidson