2014 is another banner year for KTM, as the Austrian brand set another all-time sales record, selling 158,760 to customers last year. That figure solidifies KTM’s position as the largest European brand, beating out BMW yet again, though Team Orange got a lot of help from its Indian operations with minority partner Bajaj.
This sales figure includes sales from Husqvarna, so a little cheating is going on, but Husky’s contribution to KTM’s 28.2% sales growth is marginal at best. With that boost in sales, KTM is also reporting a 20.7% increase in revenue (€864.6 million), taking home €75 million (EBIT).
KTM was fairly mum on details for this record year, but we know already from KTM that its Austrian operations produced over 100,000 of the bikes sold in 2014. KTM also produces its small-displacement Duke and RC models in India, with help from Bajaj.
While the India and other developing markets are surely helping KTM’s volume increases, it’s clear that the “Ready to Race” brand is seeing growth in “Western” markets as well.
With the company’s on-road offerings continuing to impress 2015 should be another solid year for KTM, especially if those models are brought to the US market in a timely fashion.
Source: KTM
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