Triumph Motorcycles is celebrating what it is calling its best sales year ever in North America, boasting a 21% gain on sales in 2016 over the previous year, and for the first time ever, clearing over 13,000 units sold.
“There is no greater testament to the tireless work and outstanding Brand representation of our dealer partners than seeing this kind of success on the sales floor,” said Matt Sheahan, COO of Triumph Motorcycles America.
“We want to thank our dealers for their efforts and our new customers for joining the Triumph Family. We are looking forward to riding with you in 2017!”
We have heard this kind of news before from Triumph, of course, though the up-tick in sales was due more to channel stuffing (selling bikes to dealers, regardless if they wanted them or not) and not actual sales to consumers. Hopefully that is not the case again here.
That being said, Triumph has been well-positioned with its heritage line of motorcycles, with bikes like the Bonneville being favorites amongst the post-authentic crowd.
The rest of lineup however, has been seemingly left to languish.
The Tiger Explorer 1200 didn’t see the same success of its 800cc sibling, the Tiger 800; and the Daytona 675 is very long in the tooth. The recently updated Speed Triple, is about as new as the new Triumph Street Triple, which debuted today and gets a displacement boost to 765cc.
If the early comments are any indication, Triumph missed the mark with this debut as well though – over-hyping what is amounting to an iterative change for the iconic machine.
Hopefully, 2017 brings more surprises from the British brand. We certainly look forward to seeing what motor they offer in the Moto2 Championship, as they take over the spec-engine contract for the 2019 season.
Source: Triumph North America
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