In Episode 67 of the Two Enthusiasts Podcast we cover some big news in the industry. We start by talking about the MAG Group’s recent bankruptcy announcement, and Yamaha’s recent stock buyback, both of which came within a week of each other and are rather complicated to explain.
Our focus then moves to racing, as Ben Spies announced that he will be returning to motorcycle racing, though now on a dirt bike. This launches us into a discussion about bringing up talent to the top levels of motorcycle racing, and how yesterday’s formula for making a champion doesn’t apply to today.
This then spurs a conversation about the changing landscape of the motorcycle industry, and how two-wheeled brands will have to adapt from baby-boomer focused strategies to a focus on younger generations.
The show is pretty interesting and covers a wide-range of topics that are percolating in the industry right now. We hope you will join the conversation, and leave us some audio comments at our new email address: twoenthusiasts@gmail.com
One last note for our Californian listeners, we will be doing a live show at the Dainese D-Store in San Franciscoon December 13th, at 6:30pm (the show mentions an incorrect time, as schedules have changed since we recorded the show). We hope to see you there!
You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well.
Source: SoundCloud
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