This week on E:60, ESPN’s Hannah Storm got a moment to interview Michael Jordan about his involvement in motorcycles and ownership of the Michael Jordan Motorsports team, which found its first victory ever while at this year’s Daytona 200 season opener. In the interview, Jordan talks about how he got into the sport of motorcycling, and the trials and tribulations of owning a motorsports team.
While motorcycle enthusiasts might not appreciate the surface-level treatment Storm and ESPN give motorcycle racing in the segment, it’s also important to realize that someone like Michael Jordan brings a spotlight on our sport and industry that has never before been seen by mainstream media and consumers. Check the segment after the jump, and let us know if you think this is a positive or negative publicity boost for motorcycles.
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