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Ride Review: 2011 Ducati Diavel

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Even before its launch in Milan last year, the 2011 Ducati Diavel has been the talk of the motorcycle industry since its first spy photo was released. It amuses me that Ducati chose to name the Diavel (say: dee-ahh-vole) after the Bolognese word for the devil. The linguistic foreplay from Ducati is just asking for a response from motorcyclists who feel that Bologna company has over-stepped its prescribed branding boundaries, and sold its soul to the Devil of bottom-line thinking.

While rife with metaphor, there is an important financial reason for the genesis of the Ducati Diavel. As I’ve already explained the business reasons behind Ducati’s choice (or non-choice) to make the Diavel in a previous article. My analysis continues from there, and brings us to the question of: How does the Ducati power cruiser ride, 240mm-wide tire and all?

Setting out to the City of Angels (I seriously couldn’t ask for better fodder from Ducati here), I swung a leg over the Ducati Diavel for a day of riding on some of Los Angeles’s finest and most well know routes. The short answer to how the Diavel fared: damningly well.

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Bikes

Roland Sands Design Ducati Desmo Tracker

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Those boys in Southern California are at it again, as Roland Sands Design has taken on building a customer’s Ducati Desmosedici RR into a custom street tracker. According to RSD the lucky owner is Justyn Amstutz, and this zero miles Desmosedici RR is one of three in his stable. With 989cc 200+ hp V4 motor that revs to 16,000 rpm, RSD hopes to take Ducati’s beast of a street bike, and turn it into something that requires a steel boot to ride.

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Racing

Ducati Headed to 2011 Pikes Peak International Hill Climb

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Along with the news of the the 2012 Ducati Multistrada 1200 S Pikes Peak Special Edition (try saying that three times fast!), Ducati North America has announced that it will again compete in the Pikes Peak International Hill Climb. Being held this year on June 27th, Greg Tracy and Alexander Smith will again be riding for the Spider Grips Ducati race team as it looks to be the fastest two-wheeler up the mountain.

While you likely already knew all this information if you read our piece on the Pikes Peak Multistrada 1200, what this news really means for motorcycle enthusiasts is more great photos and videos from the SoCal crew. To help us get pumped up for the 2011 PPIHC, the Spider Grips Ducati guys and gals have already put together a promo video that recaps the 2010 season. Enjoy it after the jump.

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Bikes

Ducati Multistrada 1200 S Pikes Peak Special Edition

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UPDATE: According to Ducati North America the United States will not get the carbon fiber Termignoni exhaust can, and instead will feature a numbered badge on the engine crankcase cover. Pricing is $21,995, available June 2011.

Helping celebrate Ducati’s heavyweight class win (and 2nd place overall) at Pikes Peak last year, the Italian company has released the Ducati Multistrada 1200 S Pikes Peak Special Edition today. We’ve been saying that Ducati needs to build a Pikes Peak Special Edition of the Ducati Multistrada 1200 S since…well, since we first laid eyes on the beautiful machine a year ago. Launching the Ducati Multistrada 1200 S Pikes Peak today though, we’ll have to find something else to pester the Italian company about, but that’s fine by us.

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Opinion/Editorial

Ducati’s Deal with the Devil: A Business Case for the Diavel

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If you had told me a few years ago that Ducati would build a cruiser-segment motorcycle, I probably would have called you a couple cylinders short of a v-twin. Up until recently, mentioning the thought of the Bologna brand chasing after Harley-Davidson riders would have invited fisticuffs in most Italian motorcycle cafés. And even despite the launch of the Ducati Diavel, you can start a heated debate among loyal Ducatisti by bringing up Italy’s latest power cruiser.

Make no mistake, the 2011 Ducati Diavel is a controversial motorcycle…and that’s putting things lightly (at worst it’s a complete dilution of the Ducati brand). If the Diavel is Ducati’s deal with the Devil, then let me play the Devil’s advocate for a moment, and put forth the business case about why this motorcycle had to be built, and what it means to the Ducati brand — minus the pandering to the Ducati faithful.

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News

Del Torchio Puts the Kibosh on Ducati Scooter Rumors

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Ducati Motor Holdings Product Chief Claudio Domenicali set the internet on fire last week when he mentioned that the famous Italian brand was working on a maxi-scooter offering. But before Ducatisti can begin sharpening their pitchforks, Ducati CEO Gabriele Del Torchio has put the kibosh on the idea, stating that Ducati is “concentrating on the next project for the sports market…We have no maxi-scooter in mind.”

The “sport market” project del Torchio refers to is of course the 2012 Ducati Superbike, which our sources have confirmed will be a quantum leap from the current generation 1198 Superbike, and more importantly will be Ducati’s anchor as it dives deeper into non-core segments.

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News

Primer: The Ducati Diavel

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Tomorrow Asphalt & Rubber must make the trek down from perfect Northern California, to SoCal and the pits of Los Angeles, where dreams go to die. As we descend down through the lower rings of Dante’s ladder and into hell that is the perpetually sunny and warm Los Angeles, our final destination will in fact bring us face-to-face with The Devil himself. Riding the latest creation from Bologna, the American motorcycle press will get its first chance at the highly anticipated Ducati Diavel.

Since we’ll be bringing you live coverage from the event, and writing a few pieces on Ducati’s stab at the performance cruiser segment throughout the rest of the week, we thought it best to start with a primer on the motorcycle. Find after the jump the 2011 Ducati Diavel‘s technical specs, photographs, and design synthesis, and features.

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Bikes

Ducati’s First Valentino Rossi Branded Motorcycle

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Helping send off Valentino Rossi and Nicky Hayden on their 2011 MotoGP Championship season, Ducati is holding a big event in downtown Bologna on Friday night. Naturally of course the two MotoGP riders will need something to make an entrance with, and Ducati thought this would be the perfect time to tap its Monster Art program for some Rossi/Hayden GP replica paint schemes that take their cues from the duo’s Ducati Desmosedici GP11 race bikes.

The first of what is surely to be many Ducati motorcycles to have the yellow “46” on them, we’re still having some trouble getting used to the neon yellow/Rosso Corsa combo, but we’re this will be the best selling livery in Ducati Monster Art personalization package. Wake us up when the Ducati Superbike 1198 Rossi Rep comes out.

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Racing

Photo of the Week: Ducati Meccanica

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As the Ducati Cup, also know as World Superbike, enters the 2011 season, the grid looks odd without a presence many have taken for granted for several decades, a factory Ducati team. While Ducati does have Valentino Rossi on its prototype GP11 this year, the Xerox WSBK team is no more, leaving others to defend Ducati’s honor in the series. This weekend at Philip Island, Carlos Checa rode his Althea Ducati to pole and a double victory, dominating the weekend. Though the Bologna factory may not be present as an official team entry, Ducati’s racing heritage appears well represented in World Superbike for 2011.

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Banter

Watch the Ducati Diavel Get Built in 1 Minute

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Here’s a cool time-lapse video put together by MCN that follows the 2011 Ducati Diavel power cruiser getting built at Ducati’s Bologna factory. Ducati is currently building 40 Diavel’s per day on its rolling assembly line, but that number is set to increase by 50% in the coming weeks as the Italian company predicts strong sales in the summer months. As was seen last year with the Multistrada 1200, Ducati expects the Diavel to lead the company’s sales in 2011.

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Racing

Honda Goes 1, 2, 3, at Second Day of Testing at Sepang

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The Honda boys were out in full-force today, as MotoGP testing continued at Sepang. With only Toni Elias outside of the Top 7, Honda’s race package for the 2011 season is looking very stout, despite the fact that chassis selections still haven’t been finalized. While landing at the top of the results list is about as useful as yelling “first” in the comments section, Casey Stoner just barely snatched the honor away from Dani Pedrosa in his final lap around the Malaysian circuit, leaving only .058 seconds between the teammates.

Like yesterday, the Yamaha Racing factory squad looked in good form as well, with Spies showing marked improvements despite crashing in one of the sessions. Jorge Lorenzo spent some time on two different bikes, confirming the direction his crew was going with developing the 2011 Yamaha YZR-M1 for the new season.

Things weren’t progressing as well in the Ducati camp though, as all the teams struggled with front-end issues. Notably absent from the day was Valentino Rossi, who has come down with cold/flu like symptoms. He retired to the hotel, in the hopes of being well enough to ride in tomorrow’s last day of testing. Carrying the Corse flag alone, Nicky Hayden had a tough day that ended with gearbox problems. Still, the ever-positive American was hopeful for better fortunes on Thursday as the team seems to have worked out some chatter issues.

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