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How the Ducati Superbike 999 Wasn’t a Sales Flop & Other Ducati Superbike Sales Statistics

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Sales figures are a closely guarded secret in the two-wheeled realm, especially when it comes to numbers for specific motorcycle models. It is a shame really, as these are the kind of numbers that we here at Asphalt & Rubber love to pour over for hours, looking for insights, trends, and meanings. So for us, the above graph is made of pure motorcycling gold.

Taken from the Ducati 1199 Panigale R international press launch, where Ducati Motor Holding’s General Manager Claudio Domenicali shared with the assembled journalists the first-year sales figures for each of the Italian company’s Superbike models, the above is a direct recreation of the presentation’s slide, which unsurprisingly Ducati didn’t include when it handed us a copy of the PowerPoint presentation.

In the age of computers and smartphones, not to mention a room full of moto-journalist, it is hard to imagine how Ducati didn’t foresee this information being disseminated to the public, but I digress. After the jump are some of my initial thoughts from looking at the data on each model. We’ll be playing more with this information in the coming days as well.

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Racing

Jerez MotoGP Test – Sunday Round Up

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Valentino Rossi being fastest in a dry MotoGP session brought joy to the hearts of his millions of fans, but also relief to the writers of motorcycle racing headlines. For the past two years, with the exception of a damp and freezing session at Silverstone, the media – especially in Italy – have spent many hours puzzling over how to shoehorn Rossi’s name into a news item without it appearing overly clumsy. With little success: “Pedrosa grabs pole, Rossi to start from ninth” sounds, well, as awkward as it does dispiriting.

On Sunday, there was no need for tricky sentence construction. Valentino Rossi grabbed the headlines the way he would want to, on merit. Under a warm sun, and a dry track – well, relatively, but more of that later – Rossi just flat out beat his teammate, and the factory Hondas, and all the other 24 MotoGP machines that took to the track for the second day of the test at Jerez.

Beating his teammate, even if it was by just fifteen thousandths of a second, was crucial. That hadn’t happened in any of the previous tests, and the gap between himself and Jorge Lorenzo stayed pretty constant: at least three tenths of a second.

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Reviews

Ride Review: Ducati 1199 Panigale R

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New for 2013, Ducati has added another model to its Superbike range, the long awaited Ducati 1199 Panigale R. Asphalt & Rubber was first to break the news on the “R” version of Borgo Panigale’s namesake, so it is fitting that we were one of the first publications to ride this homologation-special — taking part in Ducati’s international press launch at the new, and very technical, Circuit of the Americas race course outside Austin, Texas.

A purpose-built facility for the Formula 1 Championship, the Circuit of the Americas also has a ten-year contract with motorcycling’s premier class, the MotoGP Championship. This means three races will be held in the United States of America this year, which makes America MotoGP’s second-most visited countries in 2013. That distinction seems fitting, as the United States has also officially become Ducati’s number one market, not just for superbike sales, but in overall bikes sold.

Seeing a shift not only in the Italian company’s DNA, as it explores lines like the Hypermotard, Multistrada, and Diavel with great sales success, Ducati is also moving beyond being just a boutique Italian brand, into a truly global motorcycle company — being recently acquired by the Audi Group doesn’t hurt things either.

With so much change occurring at the foundation of the Ducati brand, bikes like the Panigale are extremely important to the Bologna Brand, as they anchor the company’s racing and performance heritage. Worry not loyal Ducatisti, the race-ready Ducati 1199 Panigale R lives up to the high-expectations, and is quite simply the finest machine to come from Ducati Motor Holding. We review it, after the jump.

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Racing

Jerez MotoGP Test – Saturday Round Up

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It rained today in Jerez. Boy did it rain. The heavens were open for much of the day, with the intensity of the rain varying between a light drizzle and an absolute deluge, sending people scurrying for cover when the skies darkened too much.

A few brave souls ventured out to put in laps, but they did not last very long in the conditions. Until around 3pm, that is, when the rain let up, at least for an hour or so, and everyone took to the track. For two hours, testing was at full tilt, before the rain returned to chase most of the MotoGP men back into the pits.

Though having that much rain is hardly what the riders ordered, it still has its advantages. “It’s good to be able to test on a fully wet track,” Wilco Zeelenberg said after testing. “Normally, it’s that half-wet, half-dry stuff, which is hopeless.” Real work could be done on a wet set up, and lessons learned for 2013.

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Racing

Lap the Circuit of the Americas on a Ducati 1199 Panigale R

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I just arrived back in California, after spending the last few days in Austin, Texas — taking part in the Ducati 1199 Panigale R international press launch at the new Circuit of the Americas race course.

As I put the finishing touches on my reports about Ducati’s new homologation-special, as well as the newest MotoGP circuit in the United States, I thought I would share a view not too many track day enthusiasts will get a lap to see: a lap around the Circuit of the Americas.

Unless you are one of the few lucky riders who will attend the very limited number of events COTA has to honor this year, riding on this purpose-built GP circuit is going to be an expensive proposition.

That is a real shame because the Circuit of the Americas is a first-rate facility, and once you get the hang of this very-unstraight-forward track, COTA is a very rewarding course to ride on two wheels.

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Banter

Videos: Ducati 1199 Panigale R – The Pursuit of Perfection

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Giving us a little teaser of what we will be riding tomorrow, the folks at Borgo Panigale are hoping the newest iteration of their namesake, the Ducati 1199 Panigale R, lives up to the expectations assembled here in Austin, Texas.

The lightest sport bike ever from Ducati, the Panigale R comes with a few changes from its base model and “S” predecessors, namely the inclusions of titanium con-rods, a lightened flywheel, DLC-coated rocker-arms, a four-point adjustable swingarm pivot-point, a 500 rpm rev boost, and a bit more power (courtesy of a full-system race exhaust and ECU).

These engine improvements are said to give the Ducati 1199 Panigale R a 201hp peak-horsepower figure, a modest 6% gain up top, but also a 15% increase in the midrange, something the other models noticeably needed. Meanwhile, the adjustable swingarm is said to improve the chassis considerably…all things we will have to see for ourselves tomorrow morning.

More A/V candy on the 2013 Ducati 1199 Panigale R awaits after the jump. Ducatisti enjoy.

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Bikes

101 Photos of the Ducati 1199 Panigale R

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The international press launch for the Ducati 1199 Panigale R is taking place this week, and the world’s top motorcycle-journalists are lapping Bologna’s latest bullet around the new Circuit of the Americas race course outside of Austin, Texas.

Helping make the occasion extra special, MotoGP riders Nicky Hayden and Ben Spies are in attendance, doing what they do best on two wheels. Since the two Ducati riders did not participate in the private test at Austin, that HRC and Yamaha Racing held last week, this photo-op was their first outing on the track.

Asphalt & Rubber will be swinging a leg over the Panigale R on Thursday, which means we have two painfully long days until we can see the machine in person. There are 101 hi-res snaps after the jump, taken by the great Gigi Soldano, Marco Campelli, Andrew Wheeler, and Scott Jones (yes! the Scott Jones!).

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Racing

Q&A with Nicky Hayden: “If I’m Honest, the Flight Home after the First Test Was Pretty Rough”

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In a teleconference hosted by the Indianapolis Motor Speedway, Nicky Hayden hopped on a phone with a bunch of paddock journalists to talk about the pre-season testing, the plan for the 2013 season, and the changes to the Ducati Corse MotoGP team.

A development year for the Italian team, Ducati will have four riders on factory equipment to pull data and input from, as the the Bologna Brand hopes to take the fight back to the Japanese OEMs in coming seasons.

Candid as always, you can read the full transcript of the teleconference after the jump.

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News

Ducati Reports 21% Sales Gain in 2012

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As was predicted, Ducati Motor Holdings has posted a very impressive 2012 sales report, with 44,102 motorcycles being delivered to customers last year. Appeasing its new German owners, Ducati also grew 16% in revenues over its 2011 figures.

Perhaps more importantly, the American market has solidified its position as the brand’s most important market (the US market posted 21% sales gains as well). With this news, 2012 now officially marks Ducati’s high-water mark in terms of yearly sales figures. Swish.

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News

Listen to the Pierobon X60R

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Ok, so we here at Asphalt & Rubber may sort of have a growing crush on the Pierobon X60R, an Italian-made sport bike that features an 1,078cc air-cooled Ducati v-twin motor that is wrapped around the company’s custom aluminum tube frame.

Your answer to a light air-cooled track weapon, the Pierobon X60R is quite the looker too, and given its power plant pedigree, sight and touch aren’t the only senses it pleases. Check the exhaust note (powered by Termignoni) after the jump.

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News

Filippo Preziosi Resigns from Ducati

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Formerly General Manager of Ducati Corse, and left largely to blame for the Italian company’s recent short-comings in the MotoGP Championship, Filippo Preziosi has resigned from Ducati Motor Holding, just ahead of his transition into the role of  Ducati’s Director of Research & Development.

Officially citing reasons of poor health for his departure, many following Preziosi’s situation will however see his resignation as the logical conclusion to a two-year debacle that saw Valentino Rossi noticeably unable to compete with the other factory riders, and go winless for the two years he was with the Italian manufacturer.

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