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Pitching the BMW R1200GS – OEMs, Take Note

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Making effective market communications in the motorcycle industry should be a relatively straight-forward and easy task. After all, motorcycles in North America and Europe have a strong personal component that revolves around self-expression and a rider personal identity. Making things easier, the motorcycle industry is littered with enthusiasts who themselves ride on a daily basis, and should understand this concept first-hand.

The idea that an ad or campaign should reach out and grab the intended consumer is not a novel concept, and motorcycle marketing professionals have their job simplified since they need only to develop and publish creative that would speak to them personally, in order to be successful. For whatever reason though, motorcycle industry marketers, by-in-large, were absent the day they taught marketing in business school…and it shows.

It is a subject I rail on about far too often, probably because it just simply baffles me how it occurs in the first place. How a motorcycle enthusiast fails to connect with people just like himself or herself boggles my mind, and yet it routinely happens in the motorcycle industry. However, every now and then, an OEM puts together something that renews my faith in the establishment, and for a split-second I have a vision that this whole two-wheeled thing isn’t going to hell in a hand basket. Such is the case with this promo video done by BMW TV.

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The 2013 BMW R1200GS in 293 Hi-Res Photos

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The big news out of the INTERMOT show in Cologne, Germany is the public unveiling of the 2013 BMW R1200GS — the liquid-cooled progeny of the venerable air-cooled GS line. The bike that continues to define the adventure-touring market, the R1200GS not only gets a mechanical makeover for 2013, but a cosemetic one as well.

Wanting to give us the utmost insight into the design and engineering process that went into the new BMW R1200GS, the Bavarians have dumped nearly 300 photos into their media site for our consumption.

Naturally, we’ve uploaded them all here to Asphalt & Rubber because we loves us some tasty photos. Chances are the image viewing lightbox is too big for your monitor, so right-click as you see fit. We’ve picked our favorites out, and have them on display after the jump.

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Bikes

2013 BMW R1200GS – A Water-Cooled Icon

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Building off of three decades of tradition and 170,000 units sold worldwide, the 2013 BMW R1200GS has some big shoes to fill. Officially debuting today at the INTERMOT show, the Bavarians have kept most of what makes a GS a “GS” intact, while of course adding a much speculated, hyped, and rumored water-cooled boxer-twin motor into the mix.

The big push with the new model is its ability to meet stricter noise and emission standards, hence the move to liquid-cooling. Though, BMW says it also aimed to improve the R1200GS’s on & off-road performance, increase the bike’s safety, and of course continue the GS heritage that has basically defined the segment.

Using “precision cooling” derived from Formula 1, the 2013 BMW R1200GS only uses liquid cooling on the parts of the motor that need the additional heat exchange, thus allowing the engine still to use a high-degree of air-cooling, which BMW says helps justify the continued use of the boxer-twin motor design. Other changes include a wet slipper clutch and left-hand side cardan shaft drive. As we reported earlier, power is 123hp and 92 lbs•ft of torque at 6,500 rpm, while the curb weight is 525 lbs (238 kg) without fuel.

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Bikes

First Look of the Water-Cooled 2013 BMW R1200GS

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Getting spotted a day ahead of schedule, the 2013 BMW R1200GS has broken cover with most of its water-cooled glory, sort of. The good folks at Oliepeil.nl managed to get onto the show floor at INTERMOT, and grabbed a few photos of the BMW kiosk displays for the new GS.

Visually similar to the current R1200GS, the new water-cooled 1,170cc BMW R1200GS makes 123hp and 92 lbs•ft of torque at 6,500 rpm. That makes for a noticeable bump over the current model’s 110hp and 88 lbs•ft of torque. That added power comes with some added weight though, as the the 2013 BMW R1200GS tips the scales at 525 lbs at the curb, roughly 20 lbs heavier than the outgoing model.

We will have to wait until tomorrow to get the full details and official photos of the 2013 BMW R1200GS, but this should whet your adventure-touring appetite until then. Has the king retained its crown? More photos after the jump.

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BMW R1200GS Successor to be Unveiled October 2nd

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We have known for some time now that BMW was working on a successor to its wildly popular BMW R1200GS motorcycle. Expected to be a water-cooled boxer-twin, the new GS is an incredibly important machine for the German brand, and BMW is wasting no time hyping its unveiling. Set to break cover in just over a month at the INTERMOT show in Cologne, our wait to see the next iteration of the GS line is now almost at an end.

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The Anatomy Behind BMW Motorrad’s Sales Dominion

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We already told you that 2011 was BMW Motorrad’s best sales year ever, and that the BMW S1000RR topped the Bavarian brand’s charts here in the United States. Zie Germans must be feeling rather pleases with themselves right now (and rightfully so), as BMW has released more details about its all-time motorcycle sales record. Pushing out 104,286 units in 2011, BMW Motorrad was up 6.4% in 2011 over 2010, with each of the 2011’s twelve months outselling its 2010 counterpart. Toppling its previous sales record from 2007 (the height of the world economy), it says something about BMW’s current business strategy that it can best that figure in an economy that is still exceedingly weak in comparison.

It is interesting to note in which markets, and in which segments, BMW is finding this growth, because the answers are not necessarily our usual suspects. Basically doubling its worldwide 500+cc market share over the past four years, BMW now accounts for 12% of the worlds “big” displacement motorcycles by units sold per annum. This goes counter to the trend that we’ve seen, where small-displacement are being cast as the sales leaders for large brands (namely the Japanese Four).

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Bikes

Rendered: 2012 BMW R1200GS

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Our friend Luca Bar did these renders for Infomotori that shed some light on what the 2012 BMW R1200GS could look like once the German manufacturer takes the duct tape and camouflage off the water-cooled boxer-twin adventure bike. With emission standards putting increased pressure on air-cooled motors, and the adventure bike segment becoming more competitive, BMW has finally had to tinker with the good thing it has going, updating the big boy GS to a water-cooled power plant for the 2012 model year.

With spy shots of the 2012 BMW R1200GS already hitting the interwebs, we have at least a basic understanding of what the new R1200GS will look like, and it would seem that BMW hasn’t moved too far from its best-selling design. As such, Bar had plenty to work from in the spy photos and current GS to create a series of renders that show what the new GS could look like at its unveiling later this year. As always it is top-notch work, check out Luca’s work after the jump.

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BMW’s New Liquid-Cooled Boxer Spotted in the Wild

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The writing has been on the wall for some time for BMW to replace its air-cooled boxer twin with an updated liquid-cooled version, and that hallmark day appears to be coming, as SoloMoto (additional photos on their website) has captured the next-generation German motor out testing in the wild (enhanced photo above) on the Spanish roads near Tarragona. This photo appears to confirm reports that BMW is testing a new R1200GS model, which will feature the liquid-cooled boxer twin, and has obvious differences from its air-cooled predecessor.

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BMW S1000RR Outsells the R1200GS in the US for 2010

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BMW Motorrad has just released its numbers for last year, and the Bavarian brand is showing some strong results in 2010, especially considering the double-digit slogging most other companies took. With sales up 12% globally, BMW sold 98,047 motorcycles in 2010 compared to the 87,306 units it sold in 2009 (that’s a 10,741 unit difference).

Of the motorcycles sold in last year, the R1200GS remained the globally best selling unit within the brand (accounting for 18,768 units worldwide), and was followed by the R1200GS Adventure (11,648 units), R1200RT (11,132 units), and the S1000RR (10,209 units).

Perhaps the most striking news though is the fact that the new S1000RR superbike dominated liter bike sales in the United States, and even outsold the R1200GS here domestically, making 2010 a very successful year for BMW not only on the balance sheet, but also as proof that the Germans can sell bikes that aren’t featured in Long Way Around.

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Bikes

2011 BMW R1200GS Triple Black

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BMW has released details on its 2011 BMW R1200GS Triple Black, a limited edition GS that’s well…black. Showing us the Triple Black ahead of the bike’s official debut at the Milan EICMA show in two weeks time, the new GS is basically a combination of some black paint and BMW’s premium parts package for the R1200GS.

With sapphire black metallic paint, and murdered cross-spoke wheels, front forks, engine casings, the Triple Black is accented with asphalt grey metallic paint on the swingarm, rear sub-frame, and valve covers. BMW’s Premium Package includes Enduro Electronic Suspension Adjustment, heated grips, hand guards, anti-lock brakes, and pannier mounting points.

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Recall

BMW Initiates a MEGA Recall – 4 Recalls, 11 Models

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Bear with us as we try to get through the FOUR recalls that BMW has initiated, and dropped in our inbox. With a range of issues hitting its recent series of motorcycles, BMW has four individually registered recalls with the NHTSA that span 11 models in the German company’s stable. If you own a BMW manufactured between 2005 and 2009, you might want to check after the jump to see if your bike is affected. Click on the appropriate link to the NHTSA’s website for additional information.

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