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Absent now for more years than we can remember, the historic Italian brand of Benelli is returning to the United States. While it Is always the more brands the better, when it comes to consumer choices, this news is perhaps a mixed bag for motorcycle enthusiasts.

SSR Motorsports will be the official importer and distributer for the Qinjiang Group, bringing Benelli motorcycles and Keeway scooters to the USA. This part we like.

The caveat though is that our favorite machines from Benelli are not going to be making it stateside for now, as SSR will initially only bring the Benelli BN302 and Benelli BN600i, with MSRPs of $3,999, and $6,999 respectively.

Norton Motorcycles recently got £4 million in grant funding from the UK government, funds that will go towards creating a new manufacturing facility, more jobs, and new models. All-in-all, it’s good news for the British marque and its suppliers, who will also benefit from the grant.

The good news for us though is that Norton plans to bring to market a 200hp V4-powered sport bike, not too dissimilar to the “SG” models that have been raced at the Isle of Man TT.

Adding to the good news is that British site Bike Social has gotten their hands on the sketches, and had a chance to talk to Norton’s Head of Design, Simon Skinner, about the new model and Norton’s future.

The big news this week is the Erik Buell Racing’s assets were bought, as a going concern, by Atlantic Metals Group LLC. Heading that purchase effort is Bruce Belfer, who will takeover as CEO of Erik Buell Racing, while the big news is that Erik Buell will remain as the company’s president.

Talking in an interview with the Milwaukee Business Journal, Belfer explained that he intends to restart EBR’s core business of making motorcycles, saying that “In [his] opinion, what was a viable manufacturing operation had become distracted by a single-customer consulting operation.”

Fans of Laguna Raceway are certainly aware that the coastal Californian track could be set for a swap in operators, as International Speedway Corporation (ISC) is currently in a 90-day due diligence process with Monterey County about taking over operations the historic track.

The name ISC may not be familiar to two-wheeled racing fans, but in the four-wheeled world it’s known as another part of NASCAR’s business operations, as the company was founded by the France family (the same founder as NASCAR), and it owns and operates many of the tracks on NASCAR’s calendar.

Motorcycling racing fans are of course more familiar with the Daytona Motorsports Group, another France family creation, which ran AMA Pro Road Racing into the ground, and is currently managing AMA Pro Flat Track.

With Monterey County likely wooing ISC’s deep pocketbook to make needed repairs and modifications to Laguna Seca, the track’s current operator SCRAMP is crying foul on the looming change in control.

As such, SCRAMP has begun a “Keep Laguna Seca Local” campaign, and is asking Monterey County to allow the non-profit organization, which has operated Laguna Seeca for nearly 60 years, the opportunity to have an equal and open proceeding for the right to operate Laguna Seca.

An open letter from Gregg Curry, SCRAMP’s Board President, is attached after the jump.

It’s official, Erik Buell Racing has been sold. The East Troy company went up for auction yesterday, and the Walworth County Circuit Court today put its rubber stamp on the winning bid of $2.25 million, made by Atlantic Metals LLC.

In its bid, Atlantic Metals acquired all of EBR’s manufacturing assets (machines, parts, tools, etc), as well as the company’s intangible assets (trademarks, patents,  databases, etc). Atlantic is acquiring these items with no contingencies, per the terms of the auction.

Asphalt & Rubber regulars should be aware by now that Spanish trails/enduro manufacturer Gas Gas is in a bit of financial trouble, and is now up for liquidation. One of the suitors of Gas Gas is of course KTM, as the Austrian company is likely eager to add a robust trials machine to its lineup.

There’s a slight problem with that thought though: the Gas Gas employees are well aware of what happened to Husqvarna and its Italian employees, after KTM purchased the Swedish brand from BMW Motorrad, and moved Husky’s Italian operations to Austria.

We don’t think we need to parse too many words explaining the position of some Gas Gas employees, this video says it quite well enough. Watch it, after the jump.

Hero MotoCorp Ltd (HMCL) has filed paperwork with the Bombay Stock Exchange stating that its wholly-owned subsidiary, HMCL Americas, has entered into a settlement agreement with Erik Buell Racing, which sees the American arm of the Indian brand acquire “certain consulting project” from EBR for $2.8 million.

The filing with the Bombay Stock Exchange reads: “”As part of the settlement agreement, HMCL Americas Inc has agreed to acquire the ownership of certain tangible and intangible assets of EBR Entities, free and clear of all encumbrances, for a consideration of USD 2.8 million.”

Forward Racing will not be at Indianapolis for the Red Bull Indianapolis GP. As was widely expected, the team formally announced today that they lacked the funds to take part in the race. The team is now focused on making it to the following round, at Brno in the Czech Republic.

The team has been in severe financial difficulty ever since the arrest by the Swiss authorities of team owner Giovanni Cuzari on charges of corruption, money laundering, and tax evasion.

First, the team had all of its assets seized, as they were all in the name of Cuzari. Then, a number of its sponsors, including MotoGP title sponsor Athina, withdrew their support and stopped payment.

With no access to existing funds and payment of new funds impossible, it was clear that making it to Indianapolis would be impossible.

Social media and some assorted motorcycle news websites (first here, and now here) are feverishly reporting that Erik Buell Racing has been out-right acquired by Hero MotoCorp, during the company’s receivership auction, thus confirming the wet-dream conspiracy theories of Buellistas around the world.

The report was first started by the stalwart news source Motorcycle.in.th, and was then elevated quickly into the realm of semi-truthfulness by a bevy of other news outlets.

Sources close to Buell and Erik Buell Racing have since come forward and discrediting the report, calling the story a complete fabrication. Meanwhile, Hero MotoCorp stock has risen 0.50% on the news.

With the journalistic bar now set so low, Asphalt & Rubber feels comfortable reporting that there is indeed a new owner for Erik Buell Racing, but it is not Hero MotoCorp, but instead the Flying Spaghetti Monster — deity to the Church of the Flying Spaghetti Monster.

Forward Racing boss Giovanni Cuzari remains under arrest in Lugano, Switzerland, and the team remain in doubt whether they will be able to participate in the next MotoGP round, scheduled for Indianapolis on August 9th.

The biggest problem the team faces is that their bank accounts have been frozen, as part of the ongoing investigation into tax evasion, fraud, and corruption which Cuzari and Libero Galli have been charged with by the Swiss authorities.

The Open class Yamaha M1s and equipment belonging to the team are already in Indianapolis, having been flown there by IRTA after the German round of MotoGP at the Sachsenring.

But without access to money to be able to pay for flights, hotels, car rental, and all of the other sundry expenses that are necessary to allow a MotoGP team to actually go racing, Forward Racing team manager Marco Curioni has called on the series organizers to help them make the race at Indy.

Under normal circumstances, I would say that if you missed the World Superbike / MotoAmerica round at Laguna Seca this weekend, then you missed a great weekend of motorcycle racing.

Of course, the deaths of Daniel Rivas and Bernat Martinez have written a tragic ending to an otherwise great story, and their passing is still being felt around the industry, both here and in Spain.

Before that tragic race started though, Dorna released the attendance figures for American round, quoting 52,704 people in attendance over the race weekend. Breaking things down by day, that’s 12,436 fans on Friday, 18,559 fans on Saturday, and 21,709 fans on Sunday.

This accordingly means that World Superbike fan attendance for 2015 is up 6.7% over last year’s total attendance, which was 49,408. It should be noted that attendance in 2014 was up 20% over 2013, the first year of WSBK’s return to Laguna Seca.