Honda Motor Co. has reported its 2012 sales figures, with the Japanese behemoth showing a 5% sales drop for 2012, when compared to 2011. Selling 15.6 million units last year, Honda made progress in its home country Japan (+1%), as well as in North America (+25%) and Europe (+22%).
However in Honda’s most volume-heavy markets, the company suffered modest loses: South America (-14%), Asia (-5%), and China (-1%). With three out of four Honda motorcycles being sold in Asia, the region’s 5% dip essentially assured the Japanese company’s sales loss for the year.