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Bridgepoint has announced today that it has brought MotoGP and World Superbike, the two motorcycle racing series it owns, under a single umbrella organization. The reorganization will see Dorna Sports become the parent organization for both series, though Infront will operate as an independent entity and continue to organize World Superbike under its own banner. Infront has also been named as “marketing advisor and global advisor” for both MotoGP and WSBK.

The implications of this announcement are huge, but not immediately clear. The logic behind the move is impeccable: the two series are spending too much of their time competing against each other instead of working together to promote the sport of motorcycle racing. By combining their marketing efforts, the hope is that both series will be made stronger.

I am actually surprised this idea took this long to come to fruition, but someone has finally built a “Zipcar for scooters” business. For those not familiar with the idea, Scoot promises to offer urban commuters convenient access to its network of electric scooters that it has parked around in major metropolitan areas. From what we can gather, the idea is that members of the Scoot community pay a monthly fee to have access to these scooters (in addition to the hourly-usage rate), and can use the Scoot scooters around to run errands in cities like San Francisco.

If you didn’t have the time to read my 3,700 word tome on what it is like to ride the Mission R electric superbike through San Francisco’s motorcycling playground, I will break it down for you: it was awesome. Of course, riding an entirely custom-built motorcycle with the absolute best components, design, and engineering available should be an awesome experience, especially when you add in one of the most sophisticated electric powertrains on the market. The Mission R isn’t some exercise in hugging trees and saving humpback whales though, it is an exercise in building a better motorcycle than what we have today.

We have known the downside to this discourse for some time though: Mission Motors is no longer in the business of selling motorcycles, and the Mission R is not, and will not, be available for sale (just ask Ryan Reynolds, who was turned down by Mission when he tried to get a Mission R of his very own) — sad trombone. If you too feel a might blue because of that news, I have some information that will pick you up this Monday afternoon. The guys at Mission Motors have been floating the idea of licensing the Mission R to a manufacturer, creating the possibility that if the right OEM was interested, the Mission R could become a publicly available motorcycle for your two-wheeling pleasure.

Tight-lipped on specifics, the only formal comment that Mission Motors will make about the subject is that conversations of this nature have taken place with OEMs, and that the company is open to the idea of either licensing the entire Mission R, or just its powertrain, to a well-qualified motorcycle manufacturer. While the Mission R in its current trim is easily a six-figure machine, using more obtainable components, and producing a run of some volume could bring the electric superbike’s price down into the $40,000 to $50,000 price range. Still a pricey endeavor to be sure, but not entirely unheard of when it comes to limited edition sport bikes.

Audi AG has released its 2012 Interim Financial Report, and in it the German automaker has released some interesting details about its acquisition of Ducati Motor Holding. Confirming our report that the Audi Group has bought 100% of Ducati’s shares, Audi however discloses that it paid much less for the Italian motorcycle brand than was previously reported.

Disclosing a buying price of €747 million ($980 million at the exchange rate at the time of sale), perhaps the most interesting news in Audi’s report is that Ducati was actually bought by Lamborghini, making Ducati a subsidiary of the boutique Italian car-maker. This news would explain Ducati CEO Gabriele del Torchio’s appointment to the Lamborghini Board of Directors earlier last month.

The concept that motorcyclists define themselves by the motorcycles that they ride seems like a fairly obvious notion to us, but you wouldn’t know it by most of the advertisements you currently see in the motorcycle industry. Some brands get the whole lifestyle approach to motorcycle marketing, with Harley-Davidson & Ducati being the two prime examples in the industry of how a motorcycle brand can mean more than just traveling from Point A to Point B.

An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it’s a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren’t cheap).

Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends. Have you heard of Russian sidecar maker Ural? How about MV Agusta? Yeah, we thought so. But yet, here are two companies that continually struggle to reach five-digit unit volume figures, yet have a cult following of owners and non-owners alike. I’ve waxed on about how larger OEMs like Honda need to create a more personal link with their product to consumers, so I won’t get into it again.

Instead, after jump find a small selection of Royal Enfield ads from the company’s Tripping campaign. Someone should have checked the international usage of the slogan “tripping ever since” — but that oversight aside, it is a pretty flawlessly executed demand generation campaign. Enjoy, and thanks for the tip ??!

Honda’s Q2 report is out (the report is technically Honda’s Q1 fiscal report), and Big Red is showing some positive gains in 2012 thus far. With unit sales up 12% in Q2 2012 over Q2 2011, Honda is also posting a tidy revenue increase of 42% (¥2,435.9 billion, or $31 billion), while net income is also up 315% to ¥131.7 billion ($405 million). Honda doesn’t breakout its consolidated financial report into regional figures, though it doesn’t take a rocket scientist to note that these gains are likely being made primarily in Southeast Asia, and other developing markets.

Closer to home though, things are still on the up-and-up. Honda America reports 59,000 units sold in Q2 2012, up 28% from the 46,000 units it sold during the same time period last year. It should be noted of course that when reading reports from this past quarter that Q2 2011 was weighed-down heavily by the effects of the T?hoku earthquake and following tsunami.

It is hard to believe that for over a year now (16 months by our count) that Zero Motorcycles has gone along without a hand on the rudder. Well…that’s not entirely true of course, as we hear that Zero’s COO Karl Wharton has been calling the shots at the Scotts Valley company in the interim, but the duration certainly has been done without a formal leader at the electric motorcycle manufacturer. That all ends today though, as Richard Walker has been appointed as the new CEO of Zero Motorcycles.

Walker comes with references from Hewlett Packard & Control4 (a home automation controller company). At HP, Walker was the VP and General Manager of the Consumer Desktop Business Division, which was responsible for the HP Pavilion, Compaq Presario, and HP Touchsmart product lines. While at Control4, Walker was the Executive Vice President of Product Development and Product Operations, so we are guessing he knows a thing or two about bringing a product to market.

KTM has crunched the numbers on it sales for the first half of 2012, and the Austrian company has some very impressive news to share. Selling 50,233 units in the first six months of the year, KTM’s increase in sales is 36% over last year’s figures for the same time period, a gain due mainly to the company’s efforts in emerging markets like India.

Though this is the first time that Bajaj’s selling of the KTM Duke 200 has been included in KTM’s half-year report, the Austrian brand wasn’t fueled solely by its Indian sales, as KTM’s European sales were up 41% as well, giving KTM a total marketshare in the EU of 7%.

It has just been announced that Erik Buell Racing has received $20 million in funding from foreign investors. A part of the federal government’s EB-5 program, the deal was brokered by FirstPathway Partners, a company that specializes in facilitating the funding of companies through wealthy individuals that are abroad. The announcement is a boon for EBR, as the company has struggled for financing since it began operations after the closing of Buell Motorcycles by Harley-Davidson.

The $20 million in funding will go towards building more affordable models, says the Milwaukee-based company. In turn, this news means that Erik Buell Racing will need to bring on more staff, and expand its facility for production at a greater volume (54,000 square feet says Buell). Erik Buell Racing hopes to start selling $20,000 street bikes once it gets its business in order for larger volume, with the expectation being that those models will be similar to the EBR 1190RS, though without such high-spec components.

With the acquisition of Ducati Motor Holding by Audi AG, the German car manufacturer was bound to do some shuffling in the Italian motorcycle company’s executive ranks. Announcing that it has formed a new Board of Directors, Audi CEO Rupert Stadler has unsurprisingly been name President of the Board, while Horst Glaser and Axel Strotbek (best names ever) from Audi have also been given seats on the Ducati’s Board.

Giving Audi AG a 3-to-2 controlling interest of over Ducati’s Board of Directors, the new board is also comprised of Gabriele Del Torchio and Claudio Domenicali. In an interesting move, Del Torchio has been reconfirmed by the new Board of Directors as CEO of Ducati Motor Holding, with Audi also appointing the Italian to the Board of Directors at Automobili Lamborghini SpA.

Like many other brands ahead of it, Triumph is getting ready to enter the Indian market in a serious way. Eyeing a piece of property in Narasapur in the Karnataka region of India, Triumph’s initial plan is to build a facility capable of producing 250,000 units per year, with an expansion plan that could double that number. Currently producing 50,000 units a year in its British and Thai facilities, Triumph’s move into India could increase the company’s production ten-fold per annum.

Said to be bringing mostly its full-size premium offerings to the Indian market, Triumph is also rumored to be working on a small-displacement single-cylinder motorcycle that could be developed with the Indian and Southeast Asian markets specifically in mind. With India’s premium motorcycle market still quite small, though growing, the initial quarter-million unit estimates from the British brand are sure to be heavily relying on this new small-displacement model, rumored to be called the Triumph Cub.