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Who Has the Best Dealer Network in the USA? Ducati

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The Pied Piper Prospect Satisfaction Index (PSI) has become the motorcycle industry’s gold standard on dealer assessment, especially between brands. Scoring on the PSI is done by a combination of industry sales, as well as mystery shopper experiences, which Pied Piper itself conducts.

Tallying scores for their 2014 report now, Pied Piper has announced that Ducati has come out on top in the Prospect Satisfaction Index rankings, followed by Harley-Davidson (2nd) and Can-Am (3rd). Overall though, motorcycles dealers across all brands improved on their scores from 2012, with 12 of the 17 measured brands getting higher scores than last year.

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News

US Motorcycle Q1 2014 Sales Flatlined

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How Is that rebounding economy treating you? If you work in the motorcycle industry, probably not so well according to the Motorcycle Industry Council’s latest sales report, which highlights sales from the first-quarter of 2014. Down 0.2% (or 118 units) from Q1 2013, the slight decline over last year’s numbers are primarily due to a 10.7% sales drop in scooter sales.

Dual-sport motorcycles were up 3.9% (7,644 units), with on-road bikes holding at 0.9% growth (65,301 units). Dirt bike sales were down 2.7% during the same three-month time period (16,597 units).

In total, 94,524 two-wheel vehicles were sold in the US (94,772 units were sold in Q1 2013) according to the MIC, which tracks Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio Group, Victory, Suzuki, Triumph, and Yamaha.

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MotoGP

A Prelude to MotoGP’s Silly Season, Part 2

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This is the second part of our two-part series on how the silly season for next year’s MotoGP rider line up may play out. If you missed the first part, you can catch up with the situation in the Honda and Yamaha factory teams here.

Up until late in the 2013 season, changes in the rider lineup for Yamaha and Honda’s MotoGP squads looked to be limited. Though all four riders will technically be on the open market at the end of 2014, the most likely scenarios for 2015 and beyond looked fairly settled.

Either the lineups of the Repsol Honda and Movistar Yamaha teams would remain identical, or Jorge Lorenzo and Dani Pedrosa might swap seats. The biggest question mark, it appeared, hung over whether Valentino Rossi would continue racing after 2014.

Two major shake ups changed all that. For Valentino Rossi, the replacement of Jeremy Burgess with Silvano Galbusera – and the increased role for electronics engineer Matteo Flamigni – has helped him find at least some of the time he was losing to the three Spaniards who dominated MotoGP last year, making it more likely he will stay on at Yamaha for another couple of seasons. That leaves the situation at Yamaha look more stable than before.

The biggest change, though, came at Ducati. The top of the entire Ducati Corse department underwent radical change. Gigi Dall’Igna was brought in to replace Bernhard Gobmeier as head of Ducati Corse, while Davide Tardozzi joined Paolo Ciabatti and Ernesto Marinelli to help manage the MotoGP and World Superbike teams.

The arrival of Dall’Igna and Tardozzi has had a major impact, and will likely become even more significant as the season progresses. Dall’Igna has greatly improved communications between staff at Ducati’s Bologna headquarters and the race teams at the track, making for a much more efficient organization.

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MotoGP

A Prelude to MotoGP’s Silly Season, Part 1

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It is going to be a busy – and lucrative – year for the managers of MotoGP riders. With almost everyone out of contract at the end of 2014, and with Suzuki coming back in 2015, top riders will be in high demand. The signs that competition will be intense for both riders and teams are already there, with the first shots already being fired.

Silly season for the 2015 championship kicked off very early. At the end of last year, HRC Vice President Shuhei Nakamoto made a few casual remarks expressing an interesting in persuading Jorge Lorenzo to come to Honda. He repeated those comments at the Sepang tests, making no secret of his desire to see Lorenzo signed to an HRC contract.

Lorenzo has so far been cautious, ruling nothing out while reiterating his commitment to Yamaha. He is aware of the role Yamaha have played in his career, signing the Spaniard up while he was still in 250’s, and bringing him straight into the factory team alongside Valentino Rossi in 2008, against some very vigorous protests from the multiple world champion.

Yamaha have stuck with Lorenzo since then, refusing to bow to pressure to the extent of letting Rossi leave for Ducati, and in turn, Lorenzo has repaid their support by bringing them two world titles, 31 victories, and 43 other podium finishes.

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News

A Great Loss: Massimo Tamburini Has Died

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It is our unfortunate task today to report that Massimo Tamburini, 70-years-old, has died this weekend, succumbing to his battle with cancer. A maestro of design in the motorcycle industry, Tamburini gave motorcycling two of its greatest treasures: the Ducati 916 Superbike and the MV Agusta F4 – two of the most iconic sport bikes in modern time.

It almost doesn’t do the man justice to list all of his accomplishments and creations, as surely some would fall through our words, but Tamburini is best known for his contributions to Cagiva, Ducati, MV Agusta, and Bimota — with the last two letters in “Bimota” standing for the first two letters in “Tamburini”.

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Bikes

This Is Pretty Much What the Monster 800 Will Look Like

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With the advent of the Ducati Monster 1200, it was only a matter of time before Ducati’s middleweight liquid-cooled “Monster 800” would be spotted, and unsurprisingly the machines have a great deal in common.

The one big difference seems to be that the 821cc Monster gets a double-sided swingarm, which has become Ducati’s new way of differentiating between its big and medium displacement models of the same machine, see entry for Ducati 899 Panigale.

With the spied Ducati Monster 800 looking ready for primetime, and Audi’s ownership of Ducati seeing new models debuting outside of EICMA and INTERMOT, a pre-fall launch isn’t out of the question — in fact it’s been the norm with 2015 model year bikes for a variety of brands.

Giving us an excellent glimpse into what the Ducati Monster 800 would look like, Luca Bar has again used his Photoshop skills to render up images of the still unreleased “baby” Monster. Seriously, if there wasn’t Luca’s logo on these photos, we could probably pass them off as five-fingered studio shots. Nice work Luca!

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News

Ducati 1199 Superleggera Enters Production

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Word from Italy is that Ducati has begun production on the Ducati 1199 Superleggera superbike, the Italian firm’s “Super Light” version of the Panigale. Crafted from copious amounts of magnesium, titanium, and carbon fiber, the Superleggera might be one of the few motorcycles that looks better naked without its fairings, rather than all buttoned up and ready for the race track.

Make no mistake, the Superleggera is an exercise of engineering prowess (it sports the highest power-to-weight ratio of any production motorcycle in history), so it makes sense then that the Superleggera is said to be the pet project of former Ducati engineer, and current Ducati CEO, Claudio Domenicali.

Creating a video to celebrate the commencement of Ducati’s production run on the Ducati 1199 Superleggera, it is no mistake then that Domenicali features heavily in it — this is one proud papa. Only 500 lucky Ducatisti will be able to share in that pride of ownership, as the Superleggera production will be extremely limited. What follows might be the closest you will ever get to one.

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Bikes

Honda’s Forgotten “Frameless” Chassis Design Patent

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Before Ducati’s monocoque chassis design was all the rage in superbike design, the folks at Honda were busy toying with the same idea.

Outlining a patent in 2006 for a motorcycle whose engine would be fully utilized as a part of the chassis, Honda’s design, which differs in minutiae, predates Ducati’s patent by almost a year and a half.

A noticeable departure from Honda’s MotoGP design, one can argue whether Honda’s monocoque chassis was destined for the next iteration of the CBR1000RR or the next generation VFR at the time of its conception.

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Bikes

2015 Ducati Monster 800 Spotted

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It doesn’t take a rocket scientist to understand that with the debut of the Ducati Monster 1200, that another liquid-cooled Monster was around the corner, to fill in the middleweight segment. With Ducati already having the 821cc Testastretta 11° engine in the Hypermotard line, that engine will get double-duty with the 2015 Ducati Monster 800.

Spotted by the BikeSocial website run by Bennetts, an insurance company in the UK, we get our first glimpse of the Monster 800 in the wild. Visually the 821cc machine is almost identical to its 1,200cc counterpart, but the new Monster clearly has a double-sided swingarm holding onto its rear tire.

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Bikes

Ducati Announces Multistrada D-Air Model with Integrated Wireless Airbag Capabilities from Dainese

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With the Ducati Multistrada D-Air, the Italian brand is laying claim to the first production motorcycle with a wirelessly integrated airbag jacket system.

Something that was announced at last year’s EICMA show by BMW Motorrad, the Italians have seemingly beaten the Germans to market, though the real announcement here is the OEM integration that Dainese is building with its D-Air suits and jackets with various manufacturers.

The Ducati system, like the BMW version, includes an integrated set of electronics built into the motorcycle’s existing electronics package. This allows the Dainese D-Air system to constantly know the motorcycle’s vehicle dynamics, and use those telemetry figures to determine if/when an airbag needs to be deployed during a crash.

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MotoGP

Analyzing Ducati’s 2014 MotoGP Launch

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If you wanted proof that things are changing at Ducati, you need look no further than the launch of their MotoGP team.

In years past, it was an outrageously flamboyant affair, a veritable extravaganza hosted by Philip Morris to showcase their two motor sports projects, the Ducati MotoGP team and the Ferrari Formula One squad.

Held at the upmarket Italian ski resort of Madonna di Campiglio, the event even had a proper showbiz name: Wrooom. All that was missing was an exclamation mark.

Ducati’s 2014 launch was very different. Held not in Italy, but in Munich and Ingolstadt, on premises owned and operated by Ducati’s current owners, Audi.

The team presentation at the Audi Forum at Munich airport, the unveiling of the livery in the evening, at the Audi Gebrauchtwagen Plus center in Munich, then to Audi headquarters in Ingolstadt the following day, for the presentation of the Germany company’s annual report to the press.

If the Wrooom event had been flamboyant and over the top, the 2014 launch was serious, focused, yet still stylish. It felt very much like Italy versus Germany, and Germany won.

There was another difference too. Despite the media having been present at both Sepang tests and the Phillip Island tire test, there was still some real meat for journalists to get their teeth into in Munich.

Ducati Corse boss Gigi Dall’Igna, MotoGP project leader Paolo Ciabatti, Ducati CEO Claudio Domenicali, head of technical development at Audi Ulrich Hackenberg, even the riders Andrea Dovizioso and Cal Crutchlow all had something new to add. It was much, much more interesting than expected.

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