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Harley-Davidson

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We know it’s a cryptic headline, but there’s a big HUGE move happening today in India as far as motorcycles are concerned, and we couldn’t help being overly dramatic. Holding a 26% stake in Hero Honda, Honda announced that it will be selling its position in Indian joint-venture, the world’s largest two-wheel manufacturer, to the Hero Group’s founders, the Munjal family, and various investment funds.

Honda in turn will be pumping its resources into its own fully-owned subsidiary in India called Honda Motorcycles and Scooters India (HMSI). Buying its stock back at a discounted rate, the Honda will be selling the stock to Hero Honda for $1.2 billion, presumably in exchange for a larger percentage of the company’s early revenue (Honda currently takes home 2.5% of Hero Honda’s yearly revenue).

Appropriately in time for the holidays with its deliciously red paint job, we bring you the Deus Ex Machina New Blood Sportster. Taking a 2004 Harley-Davidson 1200cc Sportster, the guys from down under have massaged their magic into this once dull v-twin, and made an eye-catching motorcycle (per usual). The most striking piece of the motorcycle is perhaps the hand-built exhaust pipe, which is half street-tracker, and half sportbike in inspiration. Then there is of course the matte blood red meets cream paint job that accents the otherwise blacked out bike. We think the effect is killer, and makes the Sportster design more palatable without going overboard.

The Federal Reserve made disclosures today that it quietly made short-term loans to major institutions and Fortune 500 companies during the 2008-2009 economic meltdown. Among one of the companies listed as receiving a 3-month Commercial Paper Funding Facility (CPFF) promissory note from the Fed is Harley-Davidson, which received 33 loans totaling $2.3 billion in aid to meet operational needs. Other companies who received economic help include GE (12 loans totaling $16 billion), Verizon (two loans totaling $1.5 billion). Commercial paper was also purchased from McDonalds, UBS ($74.5 billion), AIG ($60.2 billion) and Dexia ($53.5 billion).

The concept of “buying paper” has been mislabeled by other sources as a bailout from the Fed, despite the fact that loans made by the Federal Reserve differ from the bailouts we saw for the auto and banking industries both by being for a short-term duration, and because they only replaced other short-term cash flow loans that disappeared during the financial crisis (that’s what you get for getting financial news from a motorcycle site that spells Warren Buffett’s name like a meal from which guests server their own food, and then over reports his lending amount to Harley-Davidson by over three-fold).

If anything this news shows the great lengths the Federal Reserve had to take in order to keep the credit market open for major American businesses and institutions. It should be noted that because of the Fed’s efforts these companies were able to receive the cash flow and short-term loans to stay afloat during the crisis, and now that the CPFF program is over, the Federal Reserve reports that it not only was paid back in-full by every borrower, but also made money on the interest of all the loans ($849 million in total).

In an interview with Alan Cathcart, Erik Buell talks to the famed motorcycle journalist about his departure from Harley-Davidson, and what the future holds for Erik Buell and Erik Buell Racing. Perhaps one of the most interesting things to come out of the pair’s conversation (read a translated version at Motonline) is the fact that in late-2006/early-2007 Harley-Davidson killed off a project to build a 450cc Buell off-road machine. Still believing that there is a market for a Buell-branded dirt bike, Buell confessed to Cathcart that EBR is taking up the 450cc project again, which uses a special single-cylinder Rotax motor as its power plant.

Math can be tough sometimes, especially when it comes to counting, so we can understand the confusion surrounding the news that Erik Buell has recently been awarded a patent for a design that incorporates a motorcycle exhaust system inside the swingarm of the bike (now that’s some engineering). However we have the unpleasant responsibility of saying that this patent is not in fact owned by Erik Buell and Erik Buell Racing, as the filing date and patent assignee information were clearly over-looked by early reports on Buell’s patent.

While the patent was published on October 28, 2010, its was filed by Buell last year (April 24, 2010), well before Harley-Davidson closed the company, and while Erik Buell still worked as a Harley-Davidson employee. As such, the patent is assigned to the Buell Motorcycle Company, whose intellectual property is still owned by Harley-Davidson.

Two months ago when Harley-Davidson stuck an ultimatum to its union workers, the company asked for work force concessions while it threatend to move production out of its Tomahawk and Menomonee Falls. Hoping to help sway the vote and keep Harley put, the State of Wisconsin extended Harley-Davidson a $25 million tax incentive to help lure the company into keeping production at its Wisconsin facilities. While the unions eventually caved to Harley-Davidson’s will, the Bar & Shield company announced today that it will not be taking Wisconsin up on its offer for tax breaks.

I suffered through four semesters of art history classes in college (thanks general education requirements!) to realize two big things about art: 1) never date a painter or anyone that refers to themselves as an “artiste”, and 2) aesthetics are subjective, and should be internally processed. So with that intro in mind, I hope you’ll see where we’re headed in this article when I tell you that this custom Harley-Davidson comes from an artist who describes his style as “Cosmic Extensionalism”, name drops Any Warhol seemingly at any given opportunity, and boasts of fastly becoming “The Most Famous Artist on the Planet”. Mmmmk…

Don’t adjust your computer screen, you’re at the right website…and no Harley-Davidson hasn’t taken over A&R, but the Milwaukee company certainly has been busy the past few weeks. To recap, Harley-Davidson recently agreed keep its Monemonee Falls and Tomahawk plants in Wisconsin after the labor unions agreed to workforce concessions (getting paid $215,000 a head for each laid off worker in the process) and the Wisconsin Department of Commerce handed out a $20 million tax break.

That victory was offset by Harley-Davidson getting dumped last month by long-time ad agency Carmichael Lynch, with a classic “it’s not you, it’s me” press release (which if high school dating us taught us nothing, means it really is YOU). Meanwhile this week, Harley was dumped in a different fashion when Interbrand, the world’s largest brand consultancy firm, dropped the Bar & Shield brand 22 places on its T0p 100 brands list, down to 97th, and devalued the Harley-Davidson brand by over $1 billion in brand equity. This is of course nothing compared to the coup de grâce, where Harley-Davidson sold MV Agusta for €1, after buying the bankrupt Italian brand for $100 million two years ago.

Hoping to right the ship, Harley-Davidson announced today that it has created a 13th Board of Directors seat, and filled it with Levi Strauss & Co. CEO R. John Anderson.

Through an Enterprise Zone tax credit, the Wisconsin Department of Commerce has handed Harley-Davidson a $25 million tax break for coming to terms with its labor unions in the company’s Tomahawk and Monemonee Falls production facilities. In a move that saw , the Bar & Shield brand has disclosed to the SEC that the agreement will save the company $50 million in annual operating expenses, but not before the company writes off a one-time charge of $85 million in restructuring costs, which includes the severance packages for laid off workers.

Interbrand, the leader in brand consultancy, ranks the Top 100 brands each year according to their brand value, with brands like Google, Coca-Cola, and McDonalds usually taking the top honors. Interbrand’s method looks at the ongoing investment and management of the brand as a business asset, and then assigns a dollar value to that asset.

In motorcycling no brand is worth more than the Bar & Shield of Harley-Davidson, and the Milwaukee-based company is an Interbrand 100 regular. Dropping nearly 24% of its brand value this year (the most out of all the Interbrand 100 companies), Harley-Davidson fell from 76th on 2009 rankings to 98th in 2010, losing over a billion dollars in brand value in the process.