If you were on the Isle of Man for the TT, it wasn’t hard to notice that Subaru was the official car sponsor of the event. Beyond the bevy of billboards, signs, and strategically parked cars, every race or practice session was preceded and concluded by the Course Inspection car, or cars as it was this past fortnight. With no less than four vehicles making the rounds around the ~38 mile Mountain Course, the idea was pretty simple: more cars = more exposure, and it doesn’t hurt that it means more seats for VIPs and the like.

Subaru also got its money’s worth this year, as there was also a series of Subaru exhibition laps, where Manx-born rally driver Mark Higgins took a Subaru Impreza WRX STI on a flying-lap around the TT course, in an effort to break the four-wheeled vehicle record. Higgins did so on the very first day, and by the end of the week had posted a top time of 19:56.7, which works out to be an average speed of 113 mph.

This shattered the 21-year-old record set by Tony Pond by nearly two minutes (22:09:01), and of course got the interwebs talking about Subaru. Things almost went a different way though, as flying down Ago’s Leap, Higgins and passanger Chris Cantle had a 150 mph moment. Watch what Higgins called “the moment of his life” after his jump.