If there is a cringeworthy trend in tech right now, it is the concept of blockchain. The core technology to cryptocurrency, blockchain acts as a distributed digital ledger to keep track of ownership and transfers. It is a clever technology, with practical uses.
However, the number of dubious companies and concepts that have latched onto the crypto-craze has made blockchain something of a joke in Silicon Valley and the rest of the world.
There has even been a trend of companies “using” blockchain purely to boost stock prices and secure funding – even if the technology was relevant to their field.
Finding people who understand blockchain is even tougher to achieve, as is the case within the ranks of Dorna, the media rights holder to the MotoGP and WorldSBK championships.
Announcing today the debut of MotoGP Cryptobilia, the premier motorcycle racing championship is about to embark on the whacky adventure of digital motorcycle racing collectibles, powered by blockchain technology.