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MV Agusta Rivale

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Ahead of its yearly gathering of MV Agusta enthusiasts (this year marking 60 years of the famous brand), the Italian company’s CEO Giovanni Castiglioni sat down with Moto.it to answer some questions about the state of the company, the upcoming MV Agusta Rivale, and the future MV Agutsa F4. While Castiglioni confirmed the name of the company’s upcoming street-bike-meets-enduro model, perhaps the most interesting insight was the company’s philosophy on the F4 design, and what the next model year could hold for one of the industry’s most iconic motorcycles.

I will be honest about my ego, I like being right…but that doesn’t mean that sometimes I wish I was wrong, and such is the case with the delivery date of the beautiful MV Agusta F3 Serie Oro. It is hard to believe that we first saw the MV Agusta F3 break cover back in October 2010, with the Italian company’s three-cylindered supersport being spied and rumored well before even that date, as far back as 2009. Then breaking the hearts of many Italian motorcycle fans, MV Agusta announced that the F3 would not be a 2011 model year bike.

Having issues getting its parts suppliers to deal with a company with a horrible credit record, pricing of the MV Agusta F3 quickly rose from $9,000, to $10,000, and then finally to $13,495 MSRP (Note: All US bikes will comes with a quick-shifter, pushing the MSRP now to $13,995). This of course would not be the price for the limited edition MV Agusta F3 Serie Oro, which was set to sell ahead of the base model. At $27,900 MSRP, the “gold series” F3 has been operating on a similar sliding scale as the price tag of the base model, as the delivery date of the bike was first pushed back from March, to May, and now is set for early July. But wait, there’s more.

Luca Bar must be in his lab cranking out designs, because the talented young Italian motorcycle designer has rendered up the heavily rumored and eagerly awaited MV Agusta Rivale. Based on the 675cc three-cylinder engine found in the soon-to-be-delivered MV Agusta F3 and the soon-to-be-unveiled MV Agusta Brutale 675, the MV Agusta Rivale is expected to be a rival (see what we did there?) to the Ducati Hypermotard 796.

Considering that MV Agusta is expected to unveil the Brutale 675 at EICMA later this year, we would expect to see the Rivale break cover in 2013 as a 2014 model. The fact that we haven’t see prototypes of the bike “spied” out in the wild also lends itself to this theory, though the Italian company has reportedly already trademarked the “Rivale” name in foreign markets. Taking what we know about the MV Agusta’s design philosophy with the F3 and Brutale 675, Luca has rendered the shape he imagines the MV Agusta Rivale to take.