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MV Agusta

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PJ Jacobsen will once again be the sole American representation in World Supersport this year. The New Yorker had his first taste of his MV Agusta F3 in the dry while at the Jerez test, and came away suitably impressed by the bike that has won eight races in the hands of Jules Cluzel in recent years.

The 23-year-old tested the bike in Jerez last year in what was seen as a shootout for the ride, but on a damp track he didn’t get a real feel for the bike. 

“Today was my first day on the bike this year,” said Jacobsen. “I did half a day on the MV last November in Jerez, but it was half wet, half dry so today was good to get out there.”

“It was fully dry so I learned a lot and I’m quite happy with it. The bike is totally different to what I’ve ridden in the past, but the team works really well and they’ve impressed me.”

The Motor Bike Expo is underway in Verona, Italy right now, and MV Agusta is there showing off two of its special livery machines, to help grab headlines and to keep buzz moving around the Italian brand.

The first bike is the MV Agusta Brutale 800 RR “Ballistic Trident” that we have already shown you, and the other is today’s installment, the MV Agusta Dragster 800 “Blackout”.

As the name implies, the Blackout is built off the Dragster 800 platform, with copious amounts of black paint used. In other news, water is wet, right?

The design is pretty interesting though, and I mean that in the Chinese proverb sense of the word. There is a lot going on here, from the rain race tires, LED headlights and auxiliary lights (on the fork bottoms), pedal shaped front brake discs, and the addition of a “push to start” button.

We can also see a bevy of Valter Moto Components parts, as well as an SC Project exhaust (the tires are Pirelli too), thus making it an all-Italian affair.

MV Agusta has really been pushing the envelope with its Dragster customs, each one more lurid than the last, and since we are talking about the Blackout today, we suppose it’s mission accomplished for MV Agusta’s marketing department.

It didn’t take long for the news to become officially official, but MV Agusta USA and MV Agusta Canada have come under new ownership, as the Italian brand attempts to relaunch itself in the North American market.

Heading the new efforts is Urban Moto Group, headed by Joseph Elasmar, who imports MV Agusta, Benelli, EBR, Royal Enfield, and other brands into Australia.

According to the their agreement, both MV Agusta and Urban Moto will co-develop the North America territories, with the aim of capitalizing on the region’s large market for big displacement motorcycles.

This week brings you more MV Agusta news, as Asphalt & Rubber has learned that MV Agusta USA is set to be sold in the coming days.

The rumored buyer is Joseph Elasmar, the Australian distributor for the Italian brand, who also imports a plethora of other small-volume brands, for the Australian market.

The move is part of an ongoing process to reorganize MV Agusta USA, in order for the Italian marque to re-enter more effectively into the American two-wheeled market.

An announcement of the deal’s signing is expected in the coming days.

To call the last couple of years for MV Agusta turbulent would probably be understating the situation.

The company has struggled for financial stability ever since its re-acquisition by the Castiglioni family, and that struggle has recently come to a zenith with the firms debt restructuring and investment by the Anglo-Russian investment group Black Ocean.

With that comes some harsh realities, namely that MV Agusta will not be producing a new superbike any time soon, as the cost of the project exceeds the Italian manufacturer’s capabilities – so said MV Agusta CEO Giovanni Castiglioni while talking to Alan Cathcart for Australian Motorcycle News.

Episode 40 of the Two Enthusiasts Podcast is a busy one, as we are back in the studio (my living room) after our live show in Portland

The show starts with a talk about the new A&R Pro premium accounts on Asphalt & Rubber, and then morphs into a discussion about the changing media landscape. Obviously, that makes it a good time to talk about the changes occurring over at Motorcyclist as well.

We then turn our attention to a recent press launch with AGV, where I rode with the new AGV Corsa R and AGV Pista GP R helmets. Quentin gets his first taste of them on the show, which is funny in a way only Quentin can make it.

We wrap-up that conversation with a discussion about heavy metals near Bakersfield, CA – home of Buttonwillow Raceway, as well as my first impressions of the new Michelin Power RS street tires.

Lastly, our final topic turns to MV Agusta, which is about to sign a financing deal with Black Ocean, a Russian investment group the hopes to make Italian motorcycles great again. All in all, it’s a jam-packed show.

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!

Recently, we have seen some really interesting motorcycles come out from the custom sport bike scene that surprisingly use MV Agusta’s three-cylinder platform.

Catching our fancy have been bikes like Walt Siegl’s “Bol D’Or” line, which blends old and new together masterfully; or bikes like Deus Ex Machina’s “AgoTT”, which takes on a completely different form of mixing retro and modern.

Today, we add another name to the list, as we bring you Rough Crafts’ “Ballistic Trident”, which is based off the MV Agusta Brutale 800 RR, and gives a nod to the race bike of yore that wore the Varese brand’s logo.

Working out of Taiwan, Rough Crafts plays to our weakness for dustbin fairings, giving a sort of half-shell dustbin fairing to the Ballistic Trident. We’re smitten.

American Patrick “PJ” Jacobsen will get an equipment change for his 2017 bid in the World Supersport Championship, jumping ship from Honda to the MV Agusta Reparto Corse team.

Jacobsen tested with MV Agusta at the recent WSBK test in Jerez, where his results on the MV Agusta F3 675 must have impressed the Italian factory, as the audition landed him the job.

The move to MV Agusta will hopefully be a benefitical one for Jacobsen, as he starts his fourth full season in the World Supersport Championship. PJ was the 2015 runner-up in the Championship, and finished the 2016 season fourth overall.

The second day of the Jerez test dawned in similar circumstances to yesterday. With dense fog and cool temperatures, it looked as though there would be sparse action on track, but almost immediately Ondrej Jezek rolled down pitlane.

With the Grillini team only running for half of the allotted time, Jezek was keen to get out and gain some experience on a World Superbike machine.

While the Czech was spinning laps, the majority of the field was biding their time for the conditions to improve. While yesterday the KRT riders stayed in the pits all day they did get some wet weather running today.

Come to Spain they said, the weather will be great they said…There are typically only a handful of valuable winter testing venues. Jerez in the south of Spain is one of the most popular.

Usually the winter sun provides almost perfect conditions for World Superbike teams to undertake their off-season programs. The weather was not co-operating today, and there was limited mileage for all of the runners.

The test did however offer the first glimpses of the Milwaukee Aprilia. Their partnership has been one of the biggest off-season talking points, and while Lorenzo Savadori and Eugene Laverty were unable to complete a lot of miles, they were at least able to start their tenure with the team.

Last week, I was ready to start polishing the obituary for MV Agusta – the Italian company seemingly in an impossibly terminal state.

Italy’s Guardia di Finanza had found that the Italian company had been using the social security contributions of its workers to pay down the money owed to parts suppliers (something MV Agusta disputes is the case), and earlier this year MV Agusta CEO Giovanni Castiglioni was investigated for irregularities on his tax return.

All of this is on top of the ever precarious financial situation MV Agusta has been in for the past year, which has resulted in the company looking to restructure its €50 million debt in the Italian court system, furlough a good portion of its workforce, and reduce its production volume to roughly 9,000 units per year.

Now it seems MV Agusta’s fortunes are changing, with the Italian motorcycle maker signing an agreement with the Black Ocean investment group to recapitalize MV Agusta.

Details of the pending transaction haven’t been released, but we can assume that the increase in capital will help ease MV Agusta’s relationship with suppliers, get workers back on the assembly line, and continue the development of new models.