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Yet once again, Ducati has topped Pied Piper Prospect Satisfaction Index (PSI) – showing the continued prowess of Ducati dealerships in the United States.

For those that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of dealership network experience, and acts as a bellwether as to how a brand is performing while facing the consumer.

As such, the PSI takes into account a mixture of “mystery shopper” experiences along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network.

The story of MV Agusta continues with even more interesting developments, as the Italian motorcycle manufacturer seems intent on buying back its shares from Mercedes-AMG, and recapitalizing with new investors.

Talking this week to Italy’s Il Giorno, MV Agusta CEO Giovanni Castiglioni said that he is “negotiating a buy-back of shares,” though that might be a task easier said than done for the Italian CEO

This is because MV Agusta’s current financial predicament is due primarily from the company’s massive debt accumulation, which now totals over €40 million.

Four rounds into the WorldSBK season we have seen three different race winners, two manufacturers vie for the title, but unfortunately one man proving the dominant force.

After eight races it’s hard to imagine Jonathan Rea’s title defence having gotten off to a better start, but it’s happened, despite his lack of comfort with the new Kawasaki Ninja ZX-10R. The Northern Irishman has not been comfortable with his new mount.

The much discussed “low inertia” engine has clearly taken some of the edge off Rea’s confidence in the bike. With a different engine braking characteristic, it has forced him to adjust his riding style to get the most from the machine.

Rea has a very natural style while on a race bike, it is something that has been similar on everything he has ever ridden. Whether it’s a Supersport, Superbike, or even a MotoGP machine, Rea has been able to ride in the same way. He’ll continue to adapt to the new bike and mould it to allow his style to flourish.

Despite what you may have read, MV Agusta isn’t declaring protection from creditors under Chapter 11 of the United States Code. But, we can understand the confusion.

Just so we are clear, by definition Chapter 11 bankruptcy proceedings are a figment of American law. Since MV Agusta is an Italian company, it would be fundamentally wrong to say that MV Agusta Motor S.p.A. was seeking a protection under the US Code that pertains to bankruptcy.

The branch of MV Agusta that would be able to file for Chapter 11 would be MV Agusta USA, but the US subsidiary is not embroiled in MV Agusta Motor’s financial troubles, which makes the use of the term incredibly inaccurate.

MV Agusta as a motorcycle company has always seemed to have feet of clay, especially when its financial future is concerned. Today is no different, as MV Agusta has announced its intentions to restructure its debt, in order to keep the company afloat.

Afloat is an interesting phrase, as the storied Italian brand has changed hands four times in the past 12 years, with two of those purchase prices being a token euro, as MV Agusta’s liabilities far outstripped the company’s assets and holdings.

Fast-forward in time and it would be easy to say that not much has changed, as MV Agusta now has €40 million in liabilities on its balance sheet, all non-essential staff have been furloughed, the production lines in Varese recently have been motionless.

While this seems like more of the same from MV Agusta, the situation is far more complex, and for once in its lifetime, it isn’t MV Agusta’s lack of sales that are to blame. In fact, it’s the opposite, as it is MV Agusta’s success in growing its motorcycles that is the cause of its current financial situation.

That might seem like a counterintuitive notion, but if you understand the relationships between chickens, eggs, and which came first, then you will understand the situation at hand here with MV Agusta.

And while this impasse isn’t a new one in the business world, it doesn’t change the fact that the future of MV Agusta is in a precarious state.

Another more tidbit of news to come from the 2016 MV Agusta Brutale press launch (read the review here), is word from CEO Giovanni Castiglioni that MV Agusta will unveil six new models this year, ahead of the 2016 EICMA show.

Castiglioni wouldn’t say which three models it would be, though he made hint with the above slide that three of them would be naked sport bikes, while the other three new models would be fully faired sport bikes. With these hints, it makes the guessing game fairly straight forward.

There is a tongue-in-cheek joke amongst moto-journalists when it comes to new MV Agusta models: that each new machine is “the best motorcycle yet” from the Italian brand. The unspoken punchline of course is that each new model has such an incredibly low bar to surpass, that it is a relatively easy to be the next “best” motorcycle in the lineup, and thus it’s easy to lead a bike review with such a hyperbolic statement.

That joke has been slowly fading away though, and it is becoming more of an honest reality, as MV Agusta’s motorcycle lineup has evolved from a family of luridly appealing motorcycles that unfortunately are also deeply flawed, to a brand of machine that can boast the competence to match its striking beauty.

Nothing better proves this point than MV Agusta’s three-cylinder platform, which was mired by half-baked electronics and fueling at its debut in 2013, and now survives as a supersport/middleweight platform that should be on every rider’s short-list of must-ride motorcycles.

It is this trend that sees MV Agusta now updating its 800cc platform for 2016 (the 675cc machines will see an update soon enough), notably with Euro4 emission controls in full-effect.

It seemed when MV Agusta debuted only a solitary machine at the 2015 EICMA show, the MV Agusta Brutale 800, with less power, more weight, and subtle design revision, that the Varese-based company had taken a step backwards from its forward progress. Now that we have had the opportunity to ride the machine in Málaga, Spain – we can see that is not the case.

The new Brutale 800 signals an elevation of MV Agusta, from a brand with a shiny veneer and little beneath the surface, to a motorcycle company that can not only tug on the heartstrings of our moto-lust, but can also pique our more reasonable senses into seeing the substance beyond the glossy paint and subtle lines.

Quite simply put, the 2016 MV Agusta Brutale 800 is the best machine to come from Varese.

Confirmed at the launch of the 2016 MV Agusta Brutale 800 in Spain, MV Agusta will bring the smaller sibling to its three-cylinder Brutale line in the second quarter of 2016.

Like the new Brutale 800, we can expect the updated Brutale 675 to be fully Euro4 compliant. We would also expect the 675cc to have the same mechanical and styling changes that are found on its 800cc sibling, namely a revised chassis geometry, updated MVICS 2.0 electronics (traction control, ABS, & quickshifter), and visual changes to the headlight, exhaust, and body.

It’s a busy time in the Asphalt & Rubber office, with the entire motorcycle industry deciding that January/February is the perfect time to host events. As such, we should have a flurry of reviews, interviews, and other articles from these events posting to the site over the next few weeks.

For me, this starts two weeks on the road, with my first top near Malaga, Spain for the 2016 MV Agusta Brutale 800 launch – the day’s route see us riding the new Brutale 800 near the Mediterranean Sea today, putting about 150km on the bike.

Things are already off to an interesting start, as we woke up to a sizable earthquake, whose epicenter was just on the other side of the sea, 11km off the coast of Morocco. Hopefully that’s not a bad omen for my fellow riders, though for me it felt like being back in California.

Enough of all that, the purpose of this post is to field questions about the 2016 MV Agusta Brutale 800 from A&R readers, which I can answer in the comments section. If I don’t know an answer, I will try to get a response from the MV Agusta personnel that are here with me in Spain.

You can follow our thoughts on the bike live via FacebookTwitter, and Instagram. You can also try searching for the hashtags: #Brutale800 for the thoughts of our colleagues as well.

Another tasty item from the 2016 Motor Bike Expo in Verona, the Motul Onirika 2853 concept builds upon a different Italian sport bike, the MV Agusta Brutale 800.

Commissioned by the Italian arm of the French lubricant manufacturer Motul, the Motul Onirika 2853 was designed and built by Luca Pozzato at Officine GPDesign.

The name “Onirika 2853” takes some deciphering, as it refers to dreaming or imagining of what the Motul brand will look like a millennia after the company’s founding (1853). At least, that’s how Motul explains it…we will have to take their word for it.