It sucks being the best rider in the world. Just as you believe you have everything under control and can dominate your rivals, along comes some jumped up kid with ideas above his station, determined to administer a king-sized kicking to your behind.
That kid has answers to all the tricks you learned to use to beat your rivals, and now you have to reinvent yourself, push harder than you wanted just to stay in the game.
Back in 1998, for example, a cocky Italian swaggered into the 500cc class and threatened the supremacy of Mick Doohan. Doohan finished Max Biaggi off at the end of that year, but he had to dig deep.
After Doohan retired, another cocky Italian took his place to rough Biaggi up, just as the Roman Emperor thought he owned the premier class. After a string of titles, Valentino Rossi, the cocky Italian in question, found himself facing a couple of rookies giving him real trouble.
Casey Stoner beat him at the second time of asking in 2007, then Jorge Lorenzo took the fight to him inside Rossi’s own team, getting the better of him in 2010.
Just as Lorenzo was settling in to take what he considered as his rightful place atop the MotoGP pile, along came a cheeky-faced Spanish youngster on a record-breaking spree, winning his second race and the title at his first attempt.
After winning two titles in a row, then an impressive third last year, Marc Márquez suddenly finds himself grappling with an improbably fast Yamaha rider with steel in his soul and the name of a warrior (albeit a fictional one).
And in addition to Maverick Viñales, Márquez has to contend with Johann Zarco, who has sprung from Moto2 like a jack-in-the-box, scaring the living daylights out of the regulars.
This is the circle of racing. Every racing series is in a state of permanent revolution, where the newcomers dream up new ways of usurping the established riders, and the old guard have to adapt or die.
The moment you get comfortable is the moment your era has passed. The ultimate reward for being top dog is to ride around with a massive target on your back.
