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Ducati Sales Up 22% in First Half of 2015, With an Asterisk

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Ducati Motor Holdings is happy to report that its 2015 sales are off to a great start: up 22% over the first half of 2014. In total, 32,600 motorcycles have been sold by Ducati since January, the most ever sold by Ducati during that time period.

Ducati is also saying that 9,000 of the machines sold were Scrambler models, making the model the most popular in Ducati’s lineup by a strong margin.

For reference, the sales of the other models are as follow: Multistrada 1200 (4,700), Monster 821 (3,700), 1299 Panigale (3,000), the remaining 12,000 units come from the Diavel, 899 Panigale, Hypermotard, and Monster 1200

Ducati says it grew across all of its sales territories, with the USA still the company’s #1 market, and sporting a 10% growth figure so far this year. The USA didn’t post the biggest numbers though, with following countries showing strong sales growth: Italy (+51%), Spain (+38%), the UK (+36%), Germany (+24%), and France (+23%).

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Bikes

Ducati Scrambler Hero 01 by Holographic Hammer

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We’ve been big fans of the work done by Holographic Hammer for a long, though we have only curious featured their work once before — and that’s a shame, since the French outfit is making some interesting concepts, both digitally and physically.

We’re therefore happy to share with you their latest work, the Ducati Scrambler “Hero 01”.

Holographic Hammer tells us that they wanted to keep the purpose of the Scrambler at the Hero 01’s core, namely a bike that you actually used on a day-to-day basis. It would get dirty, it would get scratched, it would tip over…therefore a bunch of intricate and expensive kit wouldn’t do.

The changes therefore are practical and affordable, sans maybe the $3,000 carbon fiber Rotobox wheels…after all though, one has to live. Right?

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Bikes

Ducati Scrambler Baja Racer Concept by Oberdan Bezzi

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After a bit of delay, the Ducati Scrambler is finally hitting US dealerships in meaningful numbers, so it is timely that we see a concept piece by Oberdan Bezzi on the affordable Italian twin.

With a name like “Scrambler” a certain off-roading heritage is implied by the new Ducati model, despite its low-to-the-ground stance and clearance-challenged exhaust pipes.

Ducati’s whole marketing campaign envisions some sort of beach-ready romp machine, which taps into the California Coast lifestyle. We doubt too many owners will be scrambling on their Ducati Scramblers, but then again, we could pass the same generalization about the venerable BMW R1200GS. Anyways, we digress.

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Bikes

As Expected, The Scrambler is Killing It for Ducati

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April 2015 was the best sales month ever for Ducati Motor Holding, with the Italian firm delivering 7,309 units to customers. This figure is up 29% compared to last year, and tops Ducati’s previous best month ever by 800 units (April 2014 with 6,500 motorcycles).

Why the sudden spurt in sales for the Bologna Brand? We have two words for you: Ducati Scrambler. Unsurprisingly, the budget-priced Scrambler range is seeing a strong market response, and of course its getting some help from the all-new Ducati Multistrada 1200 and the Ducati 1299 Panigale line.

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Dirt

Troy Bayliss Riding a Ducati Scrambler Inspired Race Bike

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We already know that Troy Bayliss will be making another return to racing this year, taking on five one-mile events on the AMA Pro Grand National Series. We also knew that Bayliss would be on a Lloyd Brothers Motorsports Ducati race bike, continuing the Australian’s link to the Italian brand.

Ducati has given us a glimpse of that flat-tracking machine, and to our surprise, it seems the folks in Bologna are looking to get some more marketing mileage out of the partnership, as Troy’s race bike is a spitting image of the Ducati Scrambler Full Throttle.

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News

A BMW Scrambler Cometh?

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It appears that BMW Motorrad wants in on the retro-styled scrambler game that Ducati and Triumph are playing, and is looking to use its R nineT platform to do the job.

The scrambler model, which has already been previewed to BMW’s European dealers, would be just the first of several budget-oriented models to come from BMW, all of which would be based off the BMW R nineT.

The scrambler is expected to debut later this year with its 100hp air-cooled engine, while the other models, namely a café racer model, will come in 2016.

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Bikes

Moto Guzzi X-Rally 1200 Concept by Oberdan Bezzi

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Moto Guzzi would do well to add a scrambler model to its current lineup, and build off the hype generated by the Ducati Scrambler’s launch, not to mention the “post-authentic” movement (whatever that means) that seems to pull models out of the 1960’s and thrust them into the modern conversation.

Helping us imagine such a machine is Oberdan Bezzi, with his Moto Guzzi X-Rally 1200 concept. Maybe too heavy to appeal to die-hard off-roaders (I can hear the moans already in the comments section), but the X-Rally 1200 certainly fills the need for a brutish enduro with classic cues — not to mention, a break from the beaked-ADV status quo that the Stelvio tries so hard to chase.

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Bikes

“Scrambler Café Racer” Ducati Scrambler by Mr. Martini

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The third, and last, Ducati Scrambler concept from the Verona Motor Bike Expo, the “Scrambler Café Racer” by Mr. Martini is exactly what the name implies: a cafe racer styled scrambler motorcycle.

Mr. Martini appropriately added a high-mount exhaust to his “scrambler” and retained the Scrambler’s Pirelli knobby tires. The addition of a cafe racer fairing though is an interesting choice, and leaves this concept straddling the two staples of hipster motorbiking in the custom scene.

We’ll let you decided whether this doubles the “post-authentic” nature of the Scrambler, or if the work is just an overload of the self-ironic.

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“Scratch” Ducati Scrambler by Officine Mermaid

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The second of three custom Ducati Scrambler designs unveiled at the Verona Motor Bike Show, “Scratch” by Officine Mermaid is perhaps closer in design to what we connote when thinking about a scrambler motorcycle, than say the design we first showed you by Deus Ex Machina.

Stripped down to only the bare essential pieces of metal, treated to look more rustic than its birth certificate implies, and complete with taped-over headlight, we have some “Grade A” hipster bait right here from Dario Mastroianni and his crew.

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Bikes

“Hondo Grattan” Ducati Scrambler by Deus Ex Machina

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At the Verona Motor Bike Expo, Ducati presented the first customized Ducati Scrambler models. As you may remember from our review, this $8,600 machine is pitched with a heavy lifestyle component, and Ducati hopes that fat margins on t-shirts and jackets will overcome the thin margins on the model itself. To that end, the Italian company has gone to great trouble in making the Scrambler “cool” for the younger “post-authentic” crowd.

As such, Dario Mastroianni (Officine Mermaid), Filippo Bassoli (Deus Ex Machina), and Nicola Martini (Mr. Martini) were given the first crack at modding Ducati’s newest model. The results have been interesting, and first up on our pages is the “Hondo Grattan” by Filippo Bassoli and the Deus Ex Machina crew in Milan.

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