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MotoGP is show business, and to contribute to the show riders must bring more to their teams than race results. Since 2009, few riders have done more for their teams and sponsors without winning a race than Nicky Hayden has done for Ducati.

For decades the mantra in pro racing has been “Win on Sunday, Sell on Monday,” but Ducati has seen its North American market eclipse sales in Italy for the first time, even as they have not had a GP win since Casey Stoner left. There’s no empirical way to determine how much of this is due to Nicky Hayden riding for Ducati, but common sense says these are related. So Ducati’s decision to let The Kentucky Kid go must have been a difficult one.

Tom Sykes may be having a tough time of things on the track in Moscow this weekend with WSBK, but off the track with Kawasaki Racing, the Brit has some good news. Signing up for another year with Team Green, Tom Sykes has his 2014 racing plans sorted out, and can get back to overcoming his 0.5 point let-down on last year’s World Superbike Championship.

Soon to make it five years in a row with Kawasaki Racing, Sykes currently leads the 2013 FIM Superbike World Championship by six points, though he will start Sunday’s races in the 9th grid position, after falling during the third round of the Superpole qualifying event.

Kawasaki says that with the rule changes coming down from Dorna, it was important for the team to shore up its lead rider. We think they made a fine choice, though the move may mean the offer is off the table for Nicky Hayden, as the American looks for a home outside of Ducati Corse’s MotoGP campaign. There has been no word on a contract for Loris Baz though.

Confirming what we already knew, Nicky Hayden announced today, at the pre-race press conference in Laguna Seca, that he would not be on a Ducati machine in MotoGP next year. “I’m not coming back to Ducati in MotoGP next year. I’m not really sure what I’m going to do — I’ve got some options that are interesting,” said the Kentucky Kid.

The news confirms reports that Ducati had told Hayden in Germany that a seat in the factory team would not be available for him in the 2014 season, which has further fueled rumors that Cal Crutchlow could be riding for Ducati Corse next season. As for Hayden, his options in the premier class appear to be rather limited.

Just when it looked like the MotoGP silly season was getting ready to wrap up, a few new developments threw a spanner or two in the works. A week ago, most MotoGP pundits were convinced that Cal Crutchlow would be going to Ducati, Scott Redding would be moving up with his Marc VDS Racing team, and there was next to no interest in Yamaha’s leased engines.

At the Sachsenring, many things changed, in part at the instigation of Honda, and in part because of Yamaha.

Honda has made the biggest move in the market. At the Sachsenring, credible rumors emerged of Honda attempting to secure both Redding and Crutchlow, in two different moves. HRC’s approach to Crutchlow could cause the biggest upset. The Japanese factory is known to be very impressed by Crutchlow, but their dilemma is that all four Honda prototype seats are ostensibly taken for 2014.

While both Marquez and Pedrosa have contracts for next year, and Bautista is locked in at Gresini for 2014, Stefan Bradl’s seat at LCR Honda could possibly be available. While Bradl is locked in to a two-year deal with HRC, Honda hold the option to decide not to take the second year, potentially freeing up Bradl’s bike, and that seat could then be taken by Cal Crutchlow.

Rumors have been rife over the future of Nicky Hayden in MotoGP, as the former-World Champion and five-time Ducati man is seeing his seat up for grabs at the Italian factory team for yet another silly season. With it being no secret that Cal Crutchlow is looking for a factory ride in the premier class, and Yamaha reportedly not stepping up to the plate in that regard (add more fuel to the fire with Pol Espargaro reportedly coming into the Monster Yamaha Tech 3 team next year), Crutchlow has all but officially been seen in Ducati livery for next year.

With Ducati keen to retain the services of the Italian Andrea Dovizioso, Hayden is left as the odd-man-out in this game of MotoGP musical chairs. With his options in MotoGP very grim because of the four prototypes agreement the MSMA has inked with Dorna, the American’s options outside of Ducati Corse are limited really to non-MSMA bikes, unless something radical occurs in the Pramac Racing side of the Ducati camp (Ben Spies has a contract thru 2014, and Iannone is hotly tipped to retain his seat for next year).

With the start of the summer break coming up in ten days’ time, contract negotiations are starting to heat up for the 2013 MotoGP rider market. The two race weekends at the Sachsenring and then Laguna Seca will see a frenzy of meetings, horse trading and secret talks as the few open MotoGP seats for 2014 get closer to be being filled.

The biggest problem facing riders looking to upgrade their seat is the scarcity of good seats available, both for 2014 and beyond. The Repsol Honda and Factory Yamaha teams are fully booked through the 2014 season, and even after that, it is hard to see them changing personnel.

Jorge Lorenzo has shown that he has the potential to win multiple championships for Yamaha, and Marc Marquez looks like doing much the same at Honda. Neither man is showing any intention of going anywhere for the foreseeable future.

Dani Pedrosa is looking stronger than ever, and has to be getting closer to his first ever MotoGP title. Though he considered retiring early after a couple of difficult years with injury, the Spaniard has rediscovered his passion for racing, and is also likely to extend his contract with Honda again once it comes up for renewal at the end of next year.

The only possible candidate to vacate his seat at the end of 2014 is Valentino Rossi. By then, the Italian will be nearly 36, the age at which most Grand Prix racers are in full decline. There had been some speculation that Rossi’s run of mediocre (for a nine-times world champion) results was the first sign of Rossi’s decline, but his convincing victory at Assen seems to have put a stop to such chatter.

More importantly, it appears to have revitalized the Italian and restored the fire of his ambition, which had sometimes seemed to be dying down. There is no doubt that Rossi will complete both years of his two-year deal with the Yamaha factory team, and the odds of him extending beyond that are looking better and better.

That leaves Cal Crutchlow, in particular, with no place to go. The Englishman had been pressuring Yamaha to sign a two-year deal, with a guarantee of a seat in the factory team in the second year of his contract. The problem is, either Lorenzo or Rossi would have to go. Given Lorenzo’s current form, it would be foolish to drop Lorenzo for Crutchlow, as strong as Crutchlow may have proved himself to be.

And dropping Rossi in favor of Crutchlow – no matter how good Crutchlow’s results – simply makes no business sense, as Rossi remains the top draw in the sport, and Yamaha’s biggest sales ace-in-the-hole around the world.

Crutchlow told the venerable British publication MCN that Yamaha boss Lin Jarvis had refused to guarantee him a seat in the factory team for 2015, leaving him to choose between remaining with Tech 3 for the next two years, and fighting on second string equipment, or taking his chances elsewhere.

However, “elsewhere” is a very limited selection of slots indeed. For the LCR Honda seat is taken, with Stefan Bradl set to stay on for another year – though HRC have made it clear that they expect better results from the German, if his pre-contract is to turn into an actual contract.

Alvaro Bautista has a contract with Gresini for 2014, though Bautista’s position is far from certain, given his disappointing results. In a report on Motocuatro, Fausto Gresini expressed his discontent with the results of the Spaniard, and emphasized that Bautista needs to realize just how much effort was going in to ensuring that he had an RC213V at his disposal for 2014.

Even the Tech 3 squad appears to be already full. Bradley Smith has a contract for 2014 with Herve Poncharal, while rumors persist that Yamaha has already signed either a contract or a letter of intent with Pol Espargaro to take the second seat at Tech 3. Even if Cal Crutchlow wanted to stay with the Tech 3 team, it could get very complicated.

And so Ducati finds itself with riders lining up almost around the block. With the Bologna factory the only manufacturer with seats open, there has been a lot of interest expressed in slotting in alongside Andrea Dovizioso, the only factory Ducati rider certain of his seat for 2014.

There are four candidates to take the second Ducati seat, and the places in the satellite team could also be up for grabs, in some combination or other.

With three podiums and a pole position this year, Cal Crutchlow’s stock continues to rise. As the only top rider out of contract, there is much speculation about where the talented Englishman could end up.

All three factories have expressed an interest in Crutchlow, with Ducati and Yamaha the frontrunners to secure his services for next year. Crutchlow has made his preference clear: to remain at Yamaha, either in the factory team or at Tech 3, with the kind of factory support given to Stefan Bradl in the LCR Honda team by HRC.

For Yamaha, the situation is more complicated. With reigning world champion Jorge Lorenzo on the books, as well as nine-time former champ Valentino Rossi, Yamaha currently has no room in the factory team.

And with Bradley Smith on a two-year contract, the factory faces a dilemma: hang on to Cal Crutchlow for another year in the satellite team, or go for a young talent like Pol Espargaro, in the hope that they can develop into a rider to take on Marc Marquez for the next few years.

The Dutch TT at Assen looks like being a very busy few days for everyone looking for a ride next year. The end of June has been earmarked as a deadline for all sorts of negotiations, from rider contracts to bike projects. Decisions will be made and contracts – or at least letters of intent – will be signed. A lot of paperwork should get done by the time the trucks roll out of the paddock on Sunday, heading for Germany and the Sachsenring.

Though most of the prototype rides are already wrapped up, there are still a few seats open, and some interesting and major changes could be on the way. The focal point for the future, and the key to all of the moves for next year is Scott Redding. The young Briton has raised his game in 2013, elevating himself to both the favorite for the 2013 Moto2 title, and hot property for MotoGP next season.

With the recent leaked news of Suzuki’s MotoGP test and Honda’s press release discussing the test of their new Production Racer MotoGP machine, the first speculation of silly season is starting to appear.

With so many seats already tied up – all four Honda seats, three Yamaha seats, and one seat at Ducati – speculation is limited, though the imminent return of Suzuki to the fold opens up more seats for consideration.

One name is on everyone’s lips, however. Cal Crutchlow is the current hot ticket in MotoGP, and rightly so. The best of the riders available, and the only rider so far to get anywhere near the current four MotoGP aliens, with a podium at Le Mans to go with two fifth places and a fourth.

If there is one rider looking capable of breaking the hegemony on wins currently held by the front four, it is surely Cal Crutchlow. So where will Crutchlow be riding in 2014?

As Randy de Puniet heads to Japan to test Suzuki’s 2014 MotoGP bike, the possible availability (some won’t be convinced it’s a reality until a pair of Suzuki motorcycles appear on the grid in Qatar next April) of two new factory seats has spawned a Silly Season unto itself.

If that possibility entailed another satellite prototype team, the furor would be considerable, but that it’s a new factory team means reason and rationality are running for their lives.

So once again we have the chance to observe the unique mindset of the top level motorbike racer. To that mindset, at least in this modern era, the factory ride is the Holy Grail of motorcycle racing. It’s easy to see why this has happened.

After the days of the 500cc two-strokes, when a highly-developed formula meant a privateer team could compete with the deep-pocket teams, the four-stroke era has seen costs skyrocket, and factory-deep pockets dominate the win column. It’s for very good reasons that riders feel you have to be on a factory bike to win races. But the thing is, not all factories are equal.

The 2013 MotoGP season has only just got underway, but as is seemingly customary in MotoGP now, thoughts are already turning to next year. With eight of the twelve men on factory prototypes on two-year contracts, the most attractive seats already appear to be taken.

There is no room for any movement at either the factory Yamaha or factory Honda teams, and only one seat potentially available at the factory Ducati team. Both satellite Honda seats are taken for 2014, as is Bradley Smith’s seat at the Monster Tech 3 Yamaha team.

Despite this, there are some intriguing possibilities being played out. The most desirable seat still left is almost certainly the second Monster Tech 3 Yamaha seat currently occupied by Cal Crutchlow. Despite the Englishman’s outstanding performance since last year, Crutchlow may not be able to hold on to his seat.

There have been credible reports since 2012 that Yamaha have a keen interest in Moto2 title favorite Pol Espargaro, and in the run up to the season opener at Qatar, rumors emerged that Espargaro is already in talks with Yamaha for 2014.