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ducati-desmosedici-rr1

Ducati has released the second part of a multipart documentary on the design and development of the Desmosedici RR. While the first video was a little content light, this next installment should delight the engineering inclined. Those with a social sciences degree we suggest noding, as if you understand what the hell is going on. We sure did. Watch the video (broken into 3 smaller parts) after the jump.

 

ducati-desmosedici-rr

Ducati has released the first part of a multipart documentary on the design and development of the Desmosedici RR. This first episode is light on content, but heavy on quick edits, and video effects. The start of this video series seems to be timed well with Aprilia’s release of further information on the RSV4. Coincidence? Perhaps. The less than usual spit and polish on the series so far would seem to suggest time, not quality, was the issue at stake here. Watch the video after the jump.

 

Kawasaki has huffed the same crazy glue as BMW, and gotten themselves a video portal aptly named: KawasakiTV. Now while the BMW version has all the spit and polish you’d expect from the German AutoHaas, Kawasaki has all the lack-luster half-assed marketing attempts we’ve grown to cheerish from the Green Monster. The shows all of its ads, clips, and racing footage going back to 2006, although after playing with it for a bit, they appear to show you only a limited number of ads at random. Also, the site, for whatever reason, is in Spanish, but it’s easy enough to navigate around. The link can be found here.

On a marketing note. Kawasaki, why would you host a site on someone else’s domain? Why would you try and shoe-horn your logo onto a template that clearly is from a common bin. And lastly, who is your brand manager, and what street will he be committing ritual suicide over this botch job?

Source: moto.caradisiac

Wow, I can’t believe I got through this post without one reference to letting the good times roll…

Devoid of tacky voiceovers, over-used quick cuts, and general sensationalism, it is good to see every now and then an ad agency that let’s the product do the talking. Thus, in the interest of parody, I will do the same, except for the quick note that this is clearly a European/Japanese advert since such “wreak-less endangerment” of dragging knee pucks on public roads would land Honda in court quicker than a hot cup of coffee.

Source: Meep! Meep!