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Icon might not be the first brand you think of when you talk about road racing apparel, but the Oregonian company is certainly trying to evolve from its Stunt Life roots, into other aspects of two-wheeled culture.

Pushing into the more lifestyle, adventure, and sport segments of the industry, we have already seen Icon’s penchant for concept bikes, which I can atest haven’t really resonated with our sport-bike focused readers. I think today will be a little different though.

Teaming up with Kawasaki, Icon has built what it calls the Kawasaki ZX3-RR concept. Based off the Kawasaki Ninja 300, the Kawasaki ZX3-RR sees new bodywork and a slew of performance parts added to make a spec-series cup bike for young riders. It looks the business.

You would have to live a life devoid of social media — raising some interesting issues about how you’re on Asphalt & Rubber in the first place — not to know about the Ice Bucket Challenge videos that occurring to help raise awareness about amyotrophic lateral sclerosis (ALS), which is also known as Lou Gehrig’s disease.

The campaign is pretty straight forward: someone nominates you to dump a bucket of ice water on your head, you post up a video of you accepting the challenge, and then you nominate a three other people to take the challenge themselves within 24hrs — or, you can opt for the drier and warmer alternative, and donate $100 to the ALS Association.

It’s all good clean wholesome fun, and it really doesn’t matter if you cut a check or take a dunk, the ALSA benefits either way from the money and/or increased exposure. A clever pieces of marketing, the Ice Bucket Challenge has reportedly increased donations to the ALSA nearly ten-fold, and it’s not uncommon to see celebrities getting in on the fun, even in the MotoGP paddock.

First up was Jorge Lorenzo unsurprisingly, as the Spaniard has often used his fame to help charities. After taking an ice bath, Lorenzo challenged fellow Movistar Yamaha teammate Valentino Rossi, current MotoGP points-leader Marc Marquez, and recent race-winner Dani Pedrosa, well…the results are after the jump.

In two weekends from, now grand prix motorcycle racing will be at Silverstone, and while the MotoGP Championship marches on, its progression means that soon we won’t have the color that Colin Edwards brings to the GP paddock.

Beloved by British motorcycle racing fans, Silverstone is sort of the last stop on the Texas Tornado’s farewell tour. But before we release Colin back into the wild (perhaps with a warning label), the motorcycle community has some goodbyes to make.

Our first chance will be on the Thursday of that race weekend, as Edwards will open the bidding at the Riders for Health Day of Champions auction (an awesome event, you should all attend if possible)…it’s surely going to be entertaining. Sunday’s race should be memorable as well.

And speaking of memories, Yamaha USA has compiled a very touching and well done video of Edwards’ career on two wheels. It’s after the jump, and worth watching…maybe twice.

The upside to having rampant insurance fraud with motor vehicles is the increased use of dashboard cameras, at least that’s our selfish take on the situation currently in Russia. If that’s truly the case, then the crowning achievement of that philosophy is surely the following video.

Going far too fast for the flow of traffic, our protagonist finds himself quickly cut-off by a car that is changing lanes. What happens next is entirely predictable, yet incredibly not. We don’t want to give it away, just watch it after the jump…no pun intended. Thanks for the tip Taco Ben!

I’m not complaining, but it’s been a busy week for Asphalt & Rubber’s Editor-in-Chief. Monday was spent getting back from the Indianapolis GP, where Dan and Tony once again proved how they are some of the most amazing photographers in the business, David as usually decrypted the paddock and wrote what should be considered the gold standard of daily summaries, and I…well, I tried to stay out of everyone’s way.

Finally back in California, Tuesday saw the hard drive in my laptop give up the ghost, and thus was spent knee-deep in nerdom with Scott — who knew that a #6 pentalobe screwdriver would be so difficult to find?! Wednesday was spent at the Honda CBR300R press launch, which for reasons beyond comprehension I drove to, instead of flying. Thursday meant swimming through the 800 or so emails that I neglected throughout the weeks’ activities, which just leaves me to say how is it Friday already?

Again I’m not complaining, but thank goodness it’s the end of the week. Anyhoo, I’m sure everyone has had their share of busy weeks, especially as summer is beginning to wind down. To help lighten the load, here’s a video of a giraffe that really loves himself some BMW motorcycles. If anyone asks, I’m saying a reader sent this to me…yeah…a reader…that’s what happened…

No sooner has Google built its first autonomous car, and been granted its autonomous vehicle driving license in the State of California, than the Silicon Valley company has begun paving the way for autonomous two-wheeled transportation.

Writing an email to the State of California to do away with legal wording that restricts autonomous vehicle licenses just to cars, Google’s Ron Medford hopes to allow driverless/riderless trucks and motorcycles on city streets, provided they prove the same safety standards as with Google’s autonomous car program.

“It is certainly possible that future testing could include motorcycles or larger commercial vehicles,” said Medford in his email. “If some innovator can demonstrate that testing autonomous technology on such vehicles is safe, then they should be allowed to test.”

There has been so much smoke lately about Dorna doing something in the American market for road racing, that surely there must be some fire. Our sources, and the consensus in the MotoGP paddock is that Carmelo Ezpeleta has his eyes on a North American Championship, of sorts — a move designed to side-step issues with DMG and AMA Pro Road Racing.

With the France family perhaps responsible single-handedly destroying American interest in motorcycle racing, it should not be too surprising that the often unliked entity that is Dorna Sport, is being hailed as a possible savior of the sport in the United States. Whatever you think about those two entities, it is clear that something has to give.

Talking to Fox Sports 1, Ezpeleta tipped his hand on what he envisioned for the US market, saying that he has been talking to “relevant people” to create a program that will develop American riders for the Grand Prix Championship. Helping him spearhead that plan is none other than a certain Mr. Wayne Rainey.

Ask someone to name a motorcycle race held on public roads, chances are they will say the Isle of Man TT. The TT is not the only road race, far from it. In fact in a little over a week, practice for the Ulster Grand Prix begins, one of the most popular races on the road racing calendar.

For those of you not familiar with the event, it is held on the 7.732 mile Dundrod circuit near Belfast in Northern Ireland. The Ulster, as it’s referred to by road racing fans, was part of the inaugural Grand Prix motorcycle racing season in 1949, a place it held until 1971.

Unlike the TT’s time trial format, it’s a mass-start race and in recent years has been given the tag “The Fastest Road Race in the World”. The lap record currently stands to Bruce Anstey at an average speed of 133.977mph. Road racing legend Joey Dunlop holds the record for most wins with 24.

The following is the result of what happens when you put two World Champions in a room full of 500GP / MotoGP World Championship winning machines, and film the interaction.

Having both Marc Marquez and Dani Pedrosa on-hand to kick the tires on bike’s like Mick Doohan’s NSR500, Rossi’s RC211V, and Stoner’s RC212V, the two Repsol Honda riders compare and contrast the differences that generations and prodigies create.

It’s a pretty candid perspective on some of the most dominant machinery from perhaps the two most qualified critics. Enjoy it after the jump, you might be surprised by what they have to say.

Apparently there’s a new Mad Max reboot coming out, and it looks awesome. I have nothing really to say beyond that, and will argue a tenuous link to our usual content on Asphalt & Rubber because motorcycles are one of the best ways to survive the onslaught Imperator Furisoa (Charlize Theron) in George Miller’s post-apocolyptic imagination.

It’s interesting to think about Hollywood’s inclusion of motorcycles in collapse-of-civilization scenarios though. Is it because two-wheeled transportation is the best way to get around when roads no longer exist, much in the same way that Riders for Health uses motorcycles to effectively get medical aid to remote locations?

Or, is it some subliminal message that Hollywood feeds off of (and thus also helps create) that tells us society has truly fallen apart if we are riding motorcycles…much like how a movie character’s act of smoking a cigarette was used to heighten his/hers cool or mysterious persona?

I don’t know the answer to those question, but it keeps me up at night. I am the Nightrider. I’m a fuel injected suicide machine. I am the rocker, I am the roller, I am the out-of-controller!

Polaris is about to release a three-wheeler for the sporting public (UPDATE: it’s now officially out), named the Polaris Slingshot. We’ve already gotten a pretty good look at the Slingshot ahead of its debut, and now just a few hours before its official release we have our first actual photos.

Technically a motorcycle, along the same vein as the Campagna Motors T-REX, riders will need a motorcycle or trike license (where applicable) to operate the Slingshot, despite its car-like form factor, which includes seat belts.