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This is LCR Honda

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For the amount of media that LCR Honda generates, you would think that Lucio Cecchinello’s small satellite Honda MotoGP team is much larger than it is in actuality.

This is because Cecchinello and his crew take a different tack from the rest of the MotoGP paddock when it comes to marketing strategies — the most notable of which is the team’s revolving door livery, which lines up specific brands for races in specific markets.

A team of passionate enthusiasts, LCR Honda also has a knack for producing engaging media pieces, which can be as lurid as the Playboy sponsorship debut of LCR Honda in 2009 (NSFW), or as simple as the video shown after the jump.

For all the superlatives about MotoGP being the “premier class” of motorcycle racing, it is rare that the artwork that is performed on the track is of the same caliber as to what the teams show in their communications. This however is not the case with LCR Honda.

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Banter

POV: Watch a Motorcycle Cop’s High-Speed Pursuit

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Attempting to stop Justin Sanders for traffic violations, the 24-year-old lead Officer Troy Gurley and his motorcycle on a five-minute chase through the city streets and residential neighborhoods of Florence, Alabama. Gurley is eventually joined by other officers in patrol cars, and the chase ends with Sanders ditching his Mazda3, and making a run for it on foot.

With the whole incident caught with a helmet-mounted camera that is tied into the police radio channel, the video is a pretty interesting perspective of what law enforcement officers have to go through in such an extreme situation. As for Sanders, he is presumed innocent until proven guilty, but will be facing charges for the possession of drugs and firearms, resisting arrest, and of course his numerous traffic violations. The video is after the jump.

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Racing

Video: Josh Herrin’s First Superbike Win

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Getting his first AMA Pro Superbike victory right-off-the-bat at Race 1 of the season-opener in Daytona, Josh Herrin got his 2013 season off to a solid start. A coming out party of sorts for the other Josh in the Monster Energy Graves Yamaha team, Herrin is showing himself to be a real talent in the AMA paddock, and at only 22-years-old, the Yamaha rider has quite the promising career ahead of him.

Our buddy John Shofner at Shofner Films got to follow Herrin around the Daytona paddock for the Daytona race weekend, and has produced an excellent video that captures Josh’s first win. We think you will enjoy it, and who knows, maybe we will get some more AMA Pro Superbike goodness on the site in the coming months. God knows the sport needs get productions like this one.

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Racing

Honda TT Legends 2013 Season Preview

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While many of us are counting down the start to the second rounds of World Superbike and MotoGP, the season-opener for the FIM Endurance World Championship is just around the corner as well. Starting the season with the Bol d’Or 24 Heures at Magny-Cours on April 20th, the Honda TT Legends dream team was out in Albacete, Spain getting some last minute practice in with their Honda CBR1000RR endurance race bike.

Built around the relatively low-tech Honda CBR1000RR street bike, the TT Legends crew have fitted the CBR with a MoTeC ECU, which provides traction control, wheelie control, and other electronic rider aids. Though the system is not necessarily increasing the top lap times of riders John McGuinness, Michael Rutter, Michael Dunlop, and Andrew Simon, the MoTeC ECU does allow for the riders to ride within a more comfortable margin of safety and use less energy while on the bike.

In the game of endurance racing, managing riders’ energy is just as crucial of a component as is keeping the bike out of the kitty litter. Addressing both those concerns with their modifications, the Honda TT Legends team should be better equipped to challenge for the podium in the four-round Championship, especially at the longer 24-hour races like the Bol d’Or and Le Mans.

Helping us gear-up for the incoming season, there is some dubstepped video goodness after the jump. Enjoy.

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Banter

Big Sur and a Ural T Sidecar

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Riding a Ural is an interesting experience. For starters, the Russian-made sidecar can trace its origins back to BMW’s WWII-era three-wheeler, and includes a near facsimile of the German company’s now iconic boxer-twin motor as its power plant. While BMW Motorrad has changed significantly in the decades since the Second World War, IMZ-Ural remains sort of stuck in time.

One could use pejorative comparisons to farm equipment while riding the Cossack motorcycle, and they would not be inaccurate. In our modern time of silky smooth gearboxes, stout motors, and powerful brakes, the Ural T sidecar lacks just about all of these superlatives — and yet, the brand has been booming.

Maybe it is the two-wheel drive off-raodability of the Ural’s design, which has struck a chord with the ADV crowd. Maybe its the machine’s “authentic” and low-tech pedigree, which appeals to motorcycle enthusiasts who feel constantly corned by the growth of rider aids like slipper clutches, anti-lock brakes, traction control, and their progeny.

Or, maybe it is the company’s obscure brand and its Soviet heritage, which resonates enough counterculture “fuck the man” goodness to lure in the skinny-jean espresso-sipping crowd. The answer is probably “all of the above” to be honest.

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Racing

Following Fillmore – Episode 3: Riding for Rocco

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Episode 3 of Following Fillmore finds us out in the California desert, as Chris takes part in a track day to benefit paralyzed road racer Rocco Horvath. Joining Fillmore at Chuckwalla Valley Raceway are some familiar AMA paddock names like Jason Pridmore, Josh Hayes, Melissa Paris, James Rispoli, and Benny Solis. If you are wondering what professional riders do in their spare time, here is your chance.

I have to say, in the three episodes we have shown so far of Following Fillmore (click to watch Episode 1 & Episode 2), this latest installment has to be a staff favorite here at A&R. Not only do we get a real human moment from Chris towards the end of the video, but we get to see his rationalization on the inevitability of crashing and possibly getting seriously hurt from the sport he loves. Something to chew on — good stuff.

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Banter

Ronnie Renner Rides the KTM Freeride E Electric Dirt Bike

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KTM continues to be a puzzlement with its electric motorcycle endeavors. On the one hand, we have CEO Stefan Pierer saying that electrics are too early in their development to be viable machines for consumers; but on the other hand, KTM continues to promote the KTM Freeride E electric dirt bike and even recently debuted the KTM E-Speed electric scooter (no, that wasn’t an April Fools story).

Today we have something from that latter camp of confusion, as KTM rider Ronnie Renner has had a chance to swing a leg over the KTM Freeride E, and the freestyle rider seemed more than pleased with what zie Austrians had created.

Watching the video, it seems a shame to think that KTM could be giving up on this project. Hopefully, it is just a ruse, and the Ready to Race brand is already hard at work on its next electric two-wheeler. In other news, can we get Robbie some street-riding gear? ATGATT up buddy!

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Racing

Lap COTA with Stefan Bradl on the Honda RC213V

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UPDATE: Dani Pedrosa’s and Marc Marquez’s on-board laps have been added to this post.

Ask and yee shall receive, here is some more movie magic from HRC’s private test at the Circuit of the Americas. For this go-around, we feature LCR Honda’s Stefan Bradl, as he takes the factory-spec Honda RC213V for a quick lap around the new Texan GP circuit.

Honestly, I was all set to drop some mega-hyperbole on the whole situation, and maybe even get a few digs in about MotoGP’s media policies along the way, but I am too depressed at the moment to make that happen.

You see, having just ridden COTA only a couple weeks ago, I was fairly pleased with my lap times, especially after having only spent an hour on the circuit. Now, I wasn’t the fastest guy out there by any stretch, but my times were dropping with each lap and session, and I certainly wasn’t the slowest at the end of the Ducati 1199 Panigale R bike launch, so I call that a win for a Thursday afternoon.

But no, Mr. Bradl had to go and show me up. Close to 15 seconds quicker on his out-lap than my best hot-lap, I guess we see why he races motorcycles for a living, while I blog from my mother’s basement, wearing nothing but a bathrobe and bunny-shaped slippers. Le sigh.

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Racing

Moar MotoGP Movie Magic Please!

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Oh HRC, how we begin to love thee. I think I am belaboring the point now, but someone at Honda’s MotoGP team has really latched onto this whole online marketing thing, and I like it. With a plethora of videos and interviews building up to this weekend’s season-opening round at Qatar, HRC is really promoting its factory-backed riders: Dani Pedrosa, Marc Marquez, and Stefan Bradl.

Though pitched as a season preview video, the short clip after the jump is really more like four minutes of MotoGP porn, set on location at the Circuit of the Americas race course outside Austin, Texas. Complete with slow-motion cameras and what looks like a helicopter drone camera (I wonder where they got that idea), if you don’t come away pumped for this weekend’s race, then you should consult your physician.

Just remember though, the only reason this video exists is because HRC paid for a private test week at COTA, and was thus free of Dorna’s media restrictions. Had this been an official MotoGP test, video like this would have never been produced (or worse, thrown behind the MotoGP.com paywall). Makes you wonder, huh?

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Bikes

KTM E-Speed – An Electric Scooter from Austria

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Not soon after KTM CEO Stefan Pierer dismissed the viability of electric motorcycles, and told Italian journalists that the Austrian company was scrapping its plans to build an electric dirt bike, the KTM Freeride E, KTM has announced the KTM E-Speed electric scooter study, with Pierer even making the bold statement that “we at KTM are completely convinced of electric mobility as a perfect complement to conventional powertrains.”

Debuting the machine at the Tokyo Motor Show, KTM has appropriately recycled the same battery and motor technologies from the Freeride E concept, and put them in the unimaginatively named E-Speed scooter. Using a liquid cooled 14.75 hp / 26.5 lbs•ft motor, KTM has opted for a larger 4.36 kWh battery pack for its metro-targeting scoot.

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