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I don’t know who sold HRC and the Repsol Honda on their aggressive social media strategy, but it is winning over our hearts and minds. It seems it was only last year that we bemoaning the un-dynamic duo of Dani Pedrosa and Marc Marquez, two riders through either their shyness (Pedrosa) or PR whitewashing (Marquez) were about as lovable to the global MotoGP audience as metal flakes in an oil change.

At that same time of course, we were being entertained by the online banter between Yamaha’s mechanics and riders, who were adding to the on-track spectacle with their off-the-track banter, insights, and analysis. What a difference a year makes though, because Yamaha Racing has reportedly clamped down on its members taking to social media, and HRC is looking more and more like a social media genius.

Latest from Repsol’s media pool is a video that pits young-gun Marquez against old-hat Pedrosa. The two Spaniards give their thoughts on each other, and…gasp…come across as the human beings that paddock insiders knew existed all along. Between Pedrosa’s late-season surge last year, and his smiling and laughing personality here, you can’t help but root for the Honda rider. The rapture is near my motorcycling brethren.

Both the premiere and premier event of the AMA Pro Road Racing season, the Daytona 200 is a unique beginning to the American road racing season as it coincides with the Daytona Bike Week, and features the 32° banked turns on the NASCAR oval course.

Morphing in recent years from Superbikes, to Formula Xtreme, and now to Daytona SportBikes, the machinery may have changed for the race teams, but the endurance-factor of the race remains the same for the riders.

A crucial component to winning a race like the Daytona 200 are the pit stops. The only race of the year that sees AMA riders enter pit lane for fresh tires and fuel, valuable seconds and place-positions can be won or lost here, and racing truly takes on a team aspect.

After the jump we see the RoadRace Factory team help rider Jake Gagné take a fourth place finish at the Daytona 200 with a very quick pit time. Looking tidy boys, looking tidy. Thanks for the tip Rory!

The second installment to the AMA’s favorite web series, this time on Following Fillmore Chris sits down with his new KTM/HMC Racing teammate Taylor Knapp.

The two AMA Pro Road Racing Superbike riders talk what it’s like to come from racing families, growing up in Michigan, and finding a solid teammate in the paddock.

It’s pretty clear from their interactions on the camera that Chris and Taylor get on well together, and it’s interesting to see how the pair’s fathers played a role in shaping the riders they are today.

I just arrived back in California, after spending the last few days in Austin, Texas — taking part in the Ducati 1199 Panigale R international press launch at the new Circuit of the Americas race course.

As I put the finishing touches on my reports about Ducati’s new homologation-special, as well as the newest MotoGP circuit in the United States, I thought I would share a view not too many track day enthusiasts will get a lap to see: a lap around the Circuit of the Americas.

Unless you are one of the few lucky riders who will attend the very limited number of events COTA has to honor this year, riding on this purpose-built GP circuit is going to be an expensive proposition.

That is a real shame because the Circuit of the Americas is a first-rate facility, and once you get the hang of this very-unstraight-forward track, COTA is a very rewarding course to ride on two wheels.

It may be early in the morning, but here’s a break from your normal routine — a music video for the London-based band Django Django, which features the riders and drivers from Allahabad, India’s Wall of Death carnival sideshow.

Complete with bikes and cars that defy gravity with some clever physics, we find the tune to be catchy, but we think it is the visuals that will really capture your fancy. Please do not try this at home…unless you plan on working as a motorcycle carny.

Giving us a little teaser of what we will be riding tomorrow, the folks at Borgo Panigale are hoping the newest iteration of their namesake, the Ducati 1199 Panigale R, lives up to the expectations assembled here in Austin, Texas.

The lightest sport bike ever from Ducati, the Panigale R comes with a few changes from its base model and “S” predecessors, namely the inclusions of titanium con-rods, a lightened flywheel, DLC-coated rocker-arms, a four-point adjustable swingarm pivot-point, a 500 rpm rev boost, and a bit more power (courtesy of a full-system race exhaust and ECU).

These engine improvements are said to give the Ducati 1199 Panigale R a 201hp peak-horsepower figure, a modest 6% gain up top, but also a 15% increase in the midrange, something the other models noticeably needed. Meanwhile, the adjustable swingarm is said to improve the chassis considerably…all things we will have to see for ourselves tomorrow morning.

More A/V candy on the 2013 Ducati 1199 Panigale R awaits after the jump. Ducatisti enjoy.

For the next few days, Asphalt & Rubber will be coming to you from Austin, Texas, so needless to say we’ve got the Circuit of the Americas on our brain.

Host to MotoGP’s second round this season, COTA is the first of three American rounds, which makes the United States of America the second most popular country for the premier racing series.

A new venue for all the riders, the factory HRC and Yamaha Racing GP racers got a chance to lap COTA for the first time last week, and gave generally positive feedback about the purpose-built course.

With the Repsol Honda media machine in full-swing now though, Honda rider and rookie sensation Marc Marquez gives a more detailed opinion about the Circuit of the Americas, and the pre-season testing thus far.

Check out the video after the jump and feel the media grooming that is going on here.

We don’t know how many regular track day enthusiasts will get to ride the new Circuit of the Americas race course in Austin, Texas — what with its $50,000 rental fee and all — but, for lucky journalists like us, who will be riding COTA for the Ducati 1199 Panigale R press launch, or motorcycle racers whose series makes a stop at the purpose-built grand prix circuit, you may want to jot down the few notes that MotoGP racer Colin Edwards has on the facility’s 20 turns.

Getting a chance to scope out the new race track built in his backyard, the Texas Tornado takes a ride with Jonathan Green (of WSBK commentary fame), and walks us through his favorite sections, as well as giving away a few tips on how to ride America’s new racing venue. Pretty interesting stuff (we’ll surely use his advice in a couple days), though the wind isn’t doing anyone any favors with the audio quality. Check it out after the jump.

If you needed some bike-build porn for your Monday, then you have come to the right place. Taking a look behind the scenes of KTM’s factory in Mattighofen, Austria, Red Bull has put together a quick video on what goes into building the motorcycles that so often bear the energy drink company’s logos.

There may not be a lot of new insights given by the words of KTM Product Manager Joachim Sauer and KTM PR Manager Thomas Kuttruf, though there is some good two-wheeled romanticism going on here, but if you wanted a glimpse into KTM’s factory, with some well-done photography, here is your chance.

Not that California has any real seasons to speak of, but spring has definitely arrived this week in San Francisco, with sun-filled days and warm nights again on the region’s menu. That means our brief winter hibernation from motorcycling  is about to end, as the revving motors of World Superbike at Phillip Island, AMA Pro Road Racing at Daytona, and MotoGP at Doha wake us from our slumber.

For Asphalt & Rubber, our events calendar for 2013 is marked full of great two-wheel escapades that we plan to attend, but at the top of the list, Speed Week at Bonneville ranks highest. Helping us get in the mood for man’s toil against the salt is this great video put together with scenes from last year’s running. Happy Friday people. Get out and ride.

With the sale of Husqvarna to Pierer Industrie AG, the 2013 Dakar Rally marks the last time that the BMW Group will collaborate with Speedbrain GmbH for its rally and off-road racing duties — a partnership that has lasted since 2006.

Helping commemorate their last outing together, the Speedbrain’s factory-backed Husqvarna team has put together a little tribute video of its final Dakar campaign. Will the team live on with another brand? Only time will tell, but it would seem BMW’s off-road racing days are over.