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In its 27 years of GSX-R branded motorcycles, Suzuki has sold over one million of the peppy sport bikes around the world. Helping commemorate that feat, Suzuki debuted at Intermot this week the 2013 Suzuki GSX-R1000 “One Millionth” Special Edition model, which will be sold in limited quantities (1985 units, to be precise).

Made distinct with its red nose cone and special paint scheme, the 2013 “Millionth Edition” Commemorative GSX-R1000 also comes with black Brembo Monoblock callipers with gold lettering, wheel stripes, gold forks, a celebratory tank graphic, a numbered top yoke, red fork tops, and a special key ring.

No word on what pricing will be, or whether the special edition Suzuki GSX-R1000 will make it to North America. But considering that many of those million GSX-R motorcycles produces landed on American soil, you would think the “Millionth Edition” Commemorative Suzuki GSX-R1000 would as well.

It’s hard to believe that for over a decade, the Suzuki Hayabusa has gone relatively unchanged from its original form. Sure, there have been some updates — a nose-job here, a face-lift there, but let’s be honest, the engineer responsible for the Suzuki GSX1300R has mostly just been pushing paper around his desk since the Clinton administration.

That tradition has not come to a close for the next model year, though the 2013 Suzuki Hayabusa does get some massaging from the Japanese brand. Updated with an anti-locking brakes system (ABS), the 2012 Suzuki GSX1300R, as it name implies, joins the rest of the GSX-R family in getting Brembo Monobloc calipers.

Making effective market communications in the motorcycle industry should be a relatively straight-forward and easy task. After all, motorcycles in North America and Europe have a strong personal component that revolves around self-expression and a rider personal identity. Making things easier, the motorcycle industry is littered with enthusiasts who themselves ride on a daily basis, and should understand this concept first-hand.

The idea that an ad or campaign should reach out and grab the intended consumer is not a novel concept, and motorcycle marketing professionals have their job simplified since they need only to develop and publish creative that would speak to them personally, in order to be successful. For whatever reason though, motorcycle industry marketers, by-in-large, were absent the day they taught marketing in business school…and it shows.

It is a subject I rail on about far too often, probably because it just simply baffles me how it occurs in the first place. How a motorcycle enthusiast fails to connect with people just like himself or herself boggles my mind, and yet it routinely happens in the motorcycle industry. However, every now and then, an OEM puts together something that renews my faith in the establishment, and for a split-second I have a vision that this whole two-wheeled thing isn’t going to hell in a hand basket. Such is the case with this promo video done by BMW TV.

In a bright and noisy booth, somewhere in Cologne at the INTERMOT show, we imagine these videos are playing over and over again on some huge flat screen TVs. With no real lead-in or storyline, watching the short clips is sort of like getting twice the sex, with half the foreplay, but they are the first videos of the new KTM 1190 Adventure R adventure-tourer. And if there is one thing we have learned from reading comments on YouTube, it’s that being first is really important.

Surely by now you have seen these text-to-voice animation videos that seem to proliferate in just about every niche possible on the interubes, and while this video is a bit of an oldie but goldie, it still had us in stitches during this weekend’s track day excursion to Spring Mountain Motorsports Ranch. In-between us “throwing down some blazing hot laps” on the Nevada circuit, it didn’t us take long to find members in the Pahrump paddock that mimicked the protagonist portrayed here in this short YouTube clip.

If you have ever been to a track day (heaven forbid, a track day in Southern California), then surely you have witnessed first-hand the phenomenon of the rider with all the go-fast parts, bumping around the novice group, going turn-for-turn in search of something resembling a clue. It can be frustrating to witness, but next time you encounter some squid who is bragging about how he drags his elbows like Ben Spies or dangles his leg like Valentino Rossi, remember this video. And please, please, be sure to attend the riders’ meeting.

It is fall, which means it is also land speed record season up at Bonneville. While our own plans for salt flat were thwarted by some empty promises from an OEM, it seems plenty of teams and manufacturers made it up to Bonneville to test their mettle against the stopwatch.

One such company was Confederate Motorcycles, which took its recently debuted Confederate X132 Hellcat Combat up to the BUB Speed Trials in August, and subsequently set a 171.211 mph land speed record in the A-PF 3000 class (special construction chassis (unfaired), push-rod motor, fuel, & up to 3,000cc in cylinder displacement).

Racing his own bike on the salt flats, we are having a hard time imagining how Confederate customer James Hoegh managed to hold onto his unfaired machine at 171+ mph — it must be all about the tuck. Check the video out after the jump, and if you are anything like us, keep on dreaming about your day racing at the Bonneville.

Believe me when I say, no one hates a squid on a sport bike more than a law-abidding motorcyclist, and after watching the videos after jump of the 10th Annual “Streetfighterz Ride of the Century,” we can’t help but roll our eyes as we yet again see a bunch of morons with a motorcycle endorsements popping wheelies and riding on the highway’s shoulder, all while clad in next-to-nothing gear. These are the type of motorcyclists we have a supreme hatred for, since nine times out of ten, they are doing far too good of a job at giving the rest of us a bad name.

That being said, the actions seen here by some Missouri Highway Patrol and the St. Louis County police officers is downright reproachable, if not criminal in our eyes. Did these BikerBoyz wannabes deserve some righteous ticketing? Yeah probably. Do they need a schooling in proper roadside etiquette and a re-education on the basic principals of ATGATT? Absolutely. But did 5-0 cross the line when they started intentionally ramming motorcyclists who weren’t with their squad cars, including bikes that were being ridden two-up with a blameless passenger on-board? You’re god damn right they did.

Yesterday, we broke the news that Ducati’s second-generation Testastretta 11° motor features a dual-spark configuration, and we got a bit of flak in the comments section of that article over that claim. Well, today Ducati has released the technical specifications of the 2013 Ducati Multistrada 1200 line, and the Italian company has confirmed a dual-spark setup in what it is now calling the Testastretta 11° DS engine.

The new Testastretta 11° DS engine is mostly the result of the ever-tightening emissions standards in Europe, though the 2013 Ducati Multistrada 1200 (along with the other bikes that will get the Testastretta 11° DS engine) benefits from a smoother power delivery, as well as increased mid-range power and torque. Accordingly, peak torque on the Multistrada 1200 goes from 87.5 lbs•ft to 91.8 lbs•ft for 2013. Zesty.

One of my daily stops in the blogsphere is a little tech blog called TechCrunch, which is known for its pretty firm grasp on the pulse of Silicon Valley, and balances its coverage of this fantasy ecosystem we have here in the San Francisco Bay Area with the appropriate amount of irreverence. As much as I like the site, the two-wheeled coverage of TechCrunch is fairly abysmal in its analysis and superficial in its depth, but that is probably a good thing, since it keeps me gainfully employed.

That being said, we should all be thankful for any coverage outside of motorcycling’s very small footprint, as when a tech blog behemoth like TechCrunch covers motorcycles, it exposes our little industry to a new audience of potential future motorcyclists. Such is the case with Lit Motors, which before this week was an obscure EV startup with a novel idea, but now after being named the first runner-up of the TechCrunch Disrupt San Francisco conference, the Lit Motors C-1 has significantly more buzz about it.

Back in October 2008, one of the first stories I ever covered on Asphalt & Rubber dealt with an interesting statistic: in the prior 12 months, more Marines had died from riding their motorcycles here in the USA, than did from enemy gunfire in Iraq — worst of all, all of those 25 of those deaths were on sport bikes. The statistic wasn’t a fluke either, as in 2009, the Army National Guard announced a similar trend, where it lost 36 Guardsman to motorcycle crashes that year, compared to the 25 lost fighting in Iraq.

Evaluating the causes for these motorcycle fatalities, the Army National Guard discovered an alarming trend in the paperwork. Almost without exception, the ultimate reason given for why a Guardsman died while riding his or her motorcycle was “a loss of control due to inexperience.” These crashes were typically in the 70-100mph range, and more often than not, the crashes featured soldiers who had recently bought a new sport bike.

Part of a larger program by the US military to better train and protect our soldiers with mandatory MSF courses and minimal riding gear requirements when on-base, the Army National Guard took things a step further, and setup a free program where Guardsmen could get their hands-on advanced motorcycle training in a track environment. The man for the job was none other Jason Pridmore, whose STAR Motorcycle School now features military-only school days around the country.

It was our supreme privilege here at A&R to recently attend one of Pridmore’s STAR classes for the Army National Guardsmen, and witness first-hand what the US military is doing to protect its soldiers — not only when on the field of combat, but also when they have returned home from duty.

Multiple Kawasaki models are expected to be unveiled in New York tomorrow, and chiefly for the American market we are expecting the 2013 Kawasaki Ninja ZX-6R & the 2013 Kawasaki Ninja 300 to officially break cover in Times Square.

This of course hasn’t stopped the bikes from “unofficially” breaking cover well before that date, as an EPA document (now edited to omit the models) first outed their existence, as well as numerous other leaks breaking loose as the event unveiling event looms closer — almost as if the leaks were designed to help create buzz around the new machines, hmm…

Our latest viewing of the new Kawasaki Ninja ZX-6R & Kawasaki Z800 motorcycles comes to us from a video, which employs one of the most frustrating audio tracks ever to grace a motorcycle industry YouTube clip.

Presumably employed to stop us from hearing the new ZX-6R and Z800 rev to life, the music sounds like one of those canned audio tracks for slideshows about kittens playing in cardboard boxes. Nevertheless, it does give us a pretty good glimpse at the bikes in question. Beggers can’t be choosers, right?