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If you were on the Isle of Man for the TT, it wasn’t hard to notice that Subaru was the official car sponsor of the event. Beyond the bevy of billboards, signs, and strategically parked cars, every race or practice session was preceded and concluded by the Course Inspection car, or cars as it was this past fortnight. With no less than four vehicles making the rounds around the ~38 mile Mountain Course, the idea was pretty simple: more cars = more exposure, and it doesn’t hurt that it means more seats for VIPs and the like.

Subaru also got its money’s worth this year, as there was also a series of Subaru exhibition laps, where Manx-born rally driver Mark Higgins took a Subaru Impreza WRX STI on a flying-lap around the TT course, in an effort to break the four-wheeled vehicle record. Higgins did so on the very first day, and by the end of the week had posted a top time of 19:56.7, which works out to be an average speed of 113 mph.

This shattered the 21-year-old record set by Tony Pond by nearly two minutes (22:09:01), and of course got the interwebs talking about Subaru. Things almost went a different way though, as flying down Ago’s Leap, Higgins and passanger Chris Cantle had a 150 mph moment. Watch what Higgins called “the moment of his life” after his jump.

MV Agusta brought out its new three-cylinder sportbike, the 2012 MV Agusta F3, to its annual international gathering of owners and enthusiasts, and as you would expect in this digital age, the cameraphones and video cameras were in full-swing as it rolled out of the truck. The F3’s design was clearly not complete in-time for the 18th annual gathering, as parts of the bike noticeably looked un-finished or were inoperable (there are no turn signals in the mirrors for instance, and we hear the LED tail light didn’t work).

But that all matters for not, as what we really want is to hear that triple purr, and these videos don’t disappoint in that regard. If anything actually, the MV Agusta F3 sounds subdued, likely because of noise and emissions standards in the EU becoming more and more strict. We imagine some aftermarket kit will help put some life into that exhaust note, but we’re sure MV fans will enjoy the silky smooth sound of the MV Agusta’s new three-cylinder lump. Two videos await you after the jump.

Before one starts a review on the new TT3D: Closer to the Edge movie, one should note the film’s underlying purpose. Funded by the Isle of Man government, the hour and a half long movie is designed to promote the Isle of Man as a tourist destination, to promote the controversial fortnight-long TT racing event in a favorable light, and to cultivate potentially new fans of the TT by providing a primer to this year’s racing action. Part documentary, part advertising, there is accordingly an agenda with this film.

Now with that caveat of information brought to light and understood, I can go on to say that TT3D: Closer to the Edge is an enjoyably great film that makes you range the gamut of emotions as it follows John McGuinness, Ian Hutchinson, and Guy Martin through the 2010 Isle of Man TT. Though the use of 3D filming is gimmicky at best, the short version of this review is that this is a movie that will end up on my DVD shelf as soon as it becomes available.

Ducati and Puma Motorsports have teamed up to create a seven-part video series that takes a look at motorcyclists, the motorcycle culture, and and of course Ducati motorcycles. There’s some Ducati-branded Puma apparel in the videos as well, but if you get past the obvious marketing pitch, the videos tell interesting stories about the people regular motorcycle loving people like you and me.

For instance, Part 3 is about Cpt. Andrew Sidwell, who when not spending his time in the US Army, is racing his Ducati Superbike 848 in the WERA club races out in North Carolina. How does he balance his duties to his country, family, and passion? Well you’ll have to watch the video to find that out. Watch the first three Lean In and Ride Us stories after the jump.

In this morning’s Supersport race, Guy Martin found himself on the wrong end of the pavement at Creg Ny Baa, crashing into the safety barrier after over-shooting the corner. Unscathed, the TT rider was able to restart the race, after Race 1 of Supersport was red flagged for Derek Brien’s unfortunate crash. In the age of digital media, an Isle of Man TT spectator behind the safety fence of course got the crash on film, and has graciously posted it to YouTube for all to see. Check it out after the jump, as maybe a decade ago, this would have been a fatal mistake for the likable Guy Martin. Thanks for the tip John!

Jorge Lorenzo might not be the most charismatic MotoGP racer in the paddock, but he has some very smart people helping him with his marketing. Pitching a MotoGP grid in front of the Sagrada Familia in Barcelona, the Yamaha Racing team put on a show for the unsuspecting people milling about the famous church.

With a bike, rider, team, and yes, even a grid girl, all coming out of nowhere and setting up shop in the middle of the street, it looks like the marketing stunt certainly caught passersby off-guard. Honestly, we could prattle on more about it, but Yamaha’s description is pretty vivid. Check it and the video after the jump, and let’s collectively hope that MotoGP keeps up these creative marketing efforts.

KTM-sponsored rider Ty Howard got some track time with the new 2011 KTM 1190 RC8 R, and the Texan seems to be very positive about the changes the Austrian company has made to its already potent superbike package. Instead of aiming for more power, KTM’s goal was more rideability (though the Ready to Race brand did manage to squeeze a few more ponies out of the 2011 machine).

Thus, it’s fitting that changes include a new fueling system, new crankshaft, heavier flywheel, and dual-spark ignition. The 2010 KTM 1190 RC8 R is probably our favorite track bike, so we have high hopes for the 2011 edition when we finally get a chance to test one. Check out Ty’s impressions of the 2011 KTM 1190 RC8 R after the jump.

Bikes are starting to come out of the woodwork, as the TT Zero at the Isle of Man TT gets closer and closer. Now up is the 2011 MotoCzysz E1pc that will be piloted by Michael Rutter (Mark Miller will be on a modified version of the 2010 MotoCzysz E1pc at the Isle of Man as well), which features the MotoCzysz D1-11 VDR D1g1tal Dr1ve. According to the Portland-based company, the 2011 MotoCzysz E1pc will be capable of over 200hp, from what looks like a 3-phase AC motor.

If our sources are right, the motor was built with help from Remy, and should be the real-deal come race time as it spins to over 10,000 rpm (electric racing fans, get ready for a power grudge-match between MotoCzysz and Lightning Motors). Of course, what you really came to this post looking for is a video of the motor and 2011 MotoCzysz E1pc testing on the company’s dyno. Find that goodness after the jump, though it should be noted the identities of the criminally fast have been concealed.

There are a number of things this summer we’re pretty pumped about here at Asphalt & Rubber, two of which are are the upcoming Pikes Peak International Hill Climb and the release of the Ducati Multistrada 1200 S Pikes Peak Edition. Part Formula 1, part World Rally Championship, there’s something about a race course where one wrong move in a priceless no-limits vehicle can send you over the edge of a 3,000 foot cliff that we find intriguing (yes, we have issues). So naturally this summer we had to put the PPIHC on our calendar, just one of the many bucket list items we’re attending to this year.

Another thing that gets us pumped is the Ducati Multistrada 1200 S Pikes Peak Edition that the Italian brand built after last year’s PPIHC race. We rather enjoyed the Ducati Multistada 1200 when we tested one back in 2010 when the bike first came out. But when we saw the first photos of the MTS1200 that the Spider Grips Ducati Team built, we picked up the phone to the folks at Ducati North America, and said “you have to build this bike!” We doubt our insistence had anything to do with the Ducati Multistrada 1200 S Pikes Peak Edition being released, but it warms out heart that Ducati is doing a limited edition run of the machine.

So it goes without saying that footage of both Pikes Peak and the Ducati Multistrada 1200 Pikes Peak Edition makes us happy, and eagerly await the run up the mountain later this June. Our product lust is in full-swing at this point, and that fact that this is really well done video spot doesn’t help matters further. Check it out after the jump, along with some photos of the racing replica MTS1200.

It all started innocently enough, as I was having dinner with some friends from Dainese before the West Coast Moto Jam, they suggested that I do a two-up ride with Jason Pridmore on the National Guard Suzuki Superbike. “Yeah, that’d be really cool,” I said in response, trying not to burst with excitement as to how awesome and unique I thought the experience would be. Barely sleeping the night before, I arrived Saturday morning at Infineon Raceway, and got decked out in the Dainese/AGV gear that was provided, and headed over to the National Guard Jordan Superbike team pits where we met up with Jason Pridmore.

I was accompanied by several National Guardsmen and some fans (you can win a two-up ride by following Jason on Twitter), and before we got started the AMA & FIM World Endurance veteran introduced the program to us. “Before we start has anyone here been drinking?” asked Pridmore – the day had been hot, and this was a NASCAR venue after all. Raising his hand and looking at the ten of us, “Oh, so just me?..let’s get started” continued Pridmore. Yeah…it was going to be like that.

Swinging my leg over the pillion seat on the Suzuki GSX-R1000, Jason gave me a run-down again on the instructions, and asked me how I was feeling. “I’m pumped,” I replied. “Go as fast as you can.” Now let us take a moment to evaluate who this is the point where I made my critical error in the day, as I suspect Pridmore takes a special joy in scaring the life out of hapless moto-journalists who find themselves on the back of his motorcycle.

Actually, Jason makes it a point to say in his briefing that the goal is to make the ride fun for every passenger, and consider that a goal achieved, as you’d be hard pressed to find someone getting off the back of Jordan Suzuki without a grin that stretches ear-to-ear. However, I suspect that if you’re a motorcycle blogger with more ego than commonsense, this whole concept is forfeit, and it’s at this point in time that I would like to apologize to every pillion I’ve ever had on the back of my street bikes (you know who you are).

Camp Nou is the the Futbol Club Barcelona’s stadium of residence, and has been the destination for more than one rowdy Spanish soccer fan in its lifetime. An iconic figure in the Catalan community, FC Barcelona is also probably one of the most well-known soccer teams worldwide (though anglophones are more familiar with Manchester United), but that doesn’t mean the club can’t do a little marketing now and then.

Showing his support for the Catalan team, Trials World Champion Toni Bou does what does best in this video, and rides his trial bike through, on, and over the Camp Nou grounds. Popping a wheelie while going up the stadium steps, and doing a stoppie all the way back down are just some of the Spaniard’s claims of fame, and probably would go on the list of things our healthcare provider wouldn’t cover. It’s pretty impressive stuff, and  merges two of the biggest sports in Spain into one video. Check it out after the jump.