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Ducati Corse’s joint launch with Ferrari kicked off today (not really, the official opener had to be postponed because of weather), and with it we get the first glimpses of Valentino Rossi in true Ducati colors, and not the yellow and black livery he had to wear during the Valencia test. Taking part in the Wrooom 2011 media event in the Dolomite Mountains, Rossi joins teammate Nicky Hayden in starting the new racing season with Ducati Corse.

Somewhere in between the skiing-filled days, and jacuzzi-soaked nights, a few things resembling a press conference will take place where Rossi will talk about his thoughts on the Desmosedici (scheduled for Tuesday), and Ducati will unveil the GP11 race bike (Q&A on the bike is scheduled for Wednesday), which may or may not feature a Big Bang motor (we think it will though).

For the week’s activities, Rossi and Hayden are joined by Ferrari’s Formula 1 drivers Fernando Alonso and Felipe Massa, who will be doing similar media maneuvers for Ferrari this week. The foursome is schedule to compete in a head-to-head skiing battle on Friday, but we don’t expect Rossi to actually take to skis this year with his recovering shoulder (good money is on Alonso as Massa has never seen snow before, and most things that pass for skiing in Kentucky involve a car, a rope, and a McDonald’s food tray).

To call the Dakar dangerous is probably an understatement, as the rally has been fraught with stories of peril from its very inception. Often alone in some of the most remote terrain in the world, riders rely primarily on themselves for their safety, but the sport is marked with moments where participants put aside competition to help each other.

Stage 5 of the 2011 Dakar Rally had one of those stories yesterday, as KTM rider, and overall race leader Marc Coma found himself as the first person to come across an unconscious Olivier Pain on the race course. Coma, who himself had sustained a fall earlier in the day, stopped at Pain’s crash site and activated the unconscious rider’s emergency beacon. Coma stayed with with the fallen rider until his water carrier, Joan Pedrero, arrived on the scene.

The Canucks are getting into the hybrid scene, as news from up north reveals that BRP, with help from the Canadian government, will develop a hybrid model of its Can-Am Spyder three-wheeler. Working alongside the Université de Sherbrooke, BRP is investing $5.1 million CAD ($5 million USD) into the school’s Centre de Technologies Avancees (CTA), while the Canadian government’s Automotive Partnership Canada program is matching funds to the tune of $6.2 million CAD ($6.1 million USD).

BRP and the researchers at Université de Sherbrooke will be building a ground-up hybrid system, since apparently the systems currently available for cars have proven to be inadequate for the confines of motorcycles and trikes. We guess they missed the product releases from MotoCzsyz (D1g1tal Dr1ve D1) and Mission Motors (MissionEVT), both of whom have developed their drive trains from electric motorcycles. More info after the jump, along with an obnoxiously French-Canadian video.

Making its third start from South America, the 33rd Dakar Rally officially kicks off on New Year’s Day tomorrow in Buneos Aires. Making a quick trip to Victoria, Argentina (174 mils as the crow flies), the 2011 Dakar Rally competitors will have to contest with what is being considered a more difficult and technical course than last year’s route. In total there are 445 competitors (180 motorcycles, 140 cars, 67 trucks, & 32 ATVs) entering the race, but history tells us a smaller number will finish the course.

KTM’s Cyril Despres is favored in the motorcycle category, after winning the 2010 rally, but he will have to contend with fellow KTM rider Marc Coma and Francisco Lopez Contardo, whose Aprilia has been extensively improved upon over last year’s debut model, and could be a real contender this year in the Dakar. Of course rally purists will still lament the fact the race isn’t taking place in Africa, but the Dakar is getting back to its roots a bit, and has limited the use of global positioning satellites. Photos and video after the jump.

Perhaps a bike that hasn’t gotten enough press after its debut at Intermot, the 2011 Suzuki GSX-R 600 managed to shed roughly 20 lbs from its supersport design, making Suzuki the 600cc class leader once again, at least on paper. Suzuki was the only Japanese manufacturer to update its Supersport line for the new year, and instead of a casual redesign (although the GSX-R 600 doesn’t stray far from its predecessor’s aesthetic), the Hamamatsu-based company made a number of technical changes that focused around massively lowering the bike’s sprung and un-sprung mass.

While the styling might remain a little vanilla, we sure do like that spec sheet coming from Suzuki. Tipping the scales at 413 lbs wet (shazzam!), the 2011 Suzuki GSX-R 600 makes the same 123hp at the crank as the previous model, but presumably with better components (note the Brembo monoblocs and Showa Big Piston forks). Continue past the jump to see Suzuki America’s Derek Schoeberle explain where Suzuki made improvements to the GSX-R 600.

Perhaps as a belated holiday treat, Honda has finally seen it fit to give a better glimpse of its HRC NRS 250 Moto3 contender. With a few quick cuts and some blurry shots, HRC isn’t completely giving away the 250cc single-cylinder GP bike, but the footage does give us a better idea of what the final shape of the Honda will look like, and perhaps more importantly what it will sound like. If you’re a four-stroke fan, you’ll love the video after the jump…two-stroke fanatics, probably not as much.

If one were to grade the marketing efforts in the motorcycle industry, you’d be hard pressed to hand out a grade better than a B- to one of the major OEMs. While some companies have produced some brand value, carved out a defensible niche for themselves, or caught on to this whole internet fad thing, none of the OEMs really do a bang-up job of hitting all the standard marketing best practices.

If we had to single out one company that needs a letter sent home to mom, it has to be Aprilia, as the Italian company constantly proves itself to be the pants-on-head retarded (sorry Sarah Palin) window-licking moron (sorry again Sarah Palin) paste-eating buffoon (we’re not sorry for that one) of motorcycling media. Report card: F with a “does not play well with others” note attached.

Unveiled this weekend in Madrid, Paris Hilton was on-hand in her pink, blue, and white skin tight set of leathers to help promote her latest business endeavor (her words, not ours): Team SuperMartxé VIP by Paris Hilton. While we generally hate everything about Paris Hilton, and even try to avoid staying in Hilton hotels just for good measure, we do have to say one thing: this weekend’s launch of the SuperMartxé VIP by Paris Hilton Team is arguably the largest team launch in history of GP racing (in one of the worst economic climates ever for the sport)…and that includes the upcoming Wrooom launch of Valentino Rossi and Ducati Corse.

Needing Nicky Hayden for a special project at Ducati Corse HQ, the Italian company called the former MotoGP Champion into its Bologna office, only to have the place be completely deserted when he arrived. Like a kid in a candy store, Hayden does what we imagine anyone would do in such a situation, and trying out the new Diavel and taking a stroll through the Ducati Museum. Watch all the way through for the feel good ending, and Happy Amadeus everyone! (trust us when we say that’ll make more sense when you watch the end of the video…that Nicky Hayden is one silly son of a bitch).

Source: Ducati

Asphalt & Rubber was on-hand yesterday for first testing of the SWIGZ.COM electric race bike, which is being put together and piloted by Chip Yates and his crew. Getting blessed with a perfect California winter’s day, we only had to wait for Infineon Raceway, which is becoming the venue of choice for electric motorcycle race teams, to dry out from the previous night’s rain before the sunny 54° F temperature allowed Yates to get on the track. Taking eight laps in the afternoon, Yates ran the SWIGZ bike without the highly anticipated front KERS components, which will be the same configuration the bike will use when racing against the gasoline powered v-twins in the WERA Pirelli Sportsman Heavyweight Twins Superbike class later in January.

With the SWIGZ bike showing more than ample power in the straightaway, the electric race bike “exceeded all my expectations” said an enlighted Yates when he finished his last session. The first shakedown test on a track, Yates was also pleased with the bike having no mechanical failures during the sessions, giving him a vote of confidence for January’s race, which will see the SWIGZ race team contend against Ducati 1198 and KTM 1190 RC8 R superbikes.

A lot of people don’t realize that during the racing season MotoGP takes on the role of a small moving city. Hopping from venue to venue and setting up camp where they land, GP teams are perhaps the more modern take on the traveling circus business model, erecting hospitality structures, team offices, rider amenities, and of course the team garage, all in the name of the big show.

Stick around the race track after a Sunday race, and you’ll see GP teams breakdown the paddock and hospitality amenities in a matter of hours, stuffing the building and bike components into container crates. Those crates in-turn are packed onto team trucks, or loaded onto Dorna’s airplanes, so that MotoGP can travel to its next venue, and start the process over anew. Rinse & repeat 18 times, and you’ve got yourself a GP season.

Compressing the hours of work it takes to setup and takedown the team garage, Rizla Suzuki, with the help of Troy Lee Designs, put together a time lapse videos showing the process. Enjoy it and a bonus video of the Rizla garage during race day after the jump.