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Aprilia RSV4 Factory APRC Official Video

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Aprilia is launching its RSV4 Factory APRC to the press for the first time in Jerez this week, allowing journalists to get their grubby mitts on the APRC, and see what this performance ride control stuff is all about. For those of us not in attendnace at Jerez, Aprilia has released a video that goes over the Aprilia RSV4 Factory APRC’s new features, which we already covered here.

In the video we can see the rider launching the Aprilia RSV4 Factory APRC from a dead-stop using the launch control mode. As we described earlier, enabling the launch control requires only selecting the program via the mode joystick, grabbing both of the left-hand side traction control buttons on the handlebar simultaneously to arm the launch control, and then all that’s left is aggressively twisting the grip to full-throttle, and you’re off (sans power wheelies).

Aprilia also demonstrates changing the traction control settings on-the-fly, and the AQS quick shift feature, which allows for clutchless and speedy shifting through the six-speed sequential gearbox. Aprilia goes through the rest of the RSV4 Factory APRC’s features in the video out after the jump.

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Banter

Real Ultimate Power!!!

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If you weren’t a product of the first .com boom, then you probably won’t get this reference (), the BMW S1000RR shows off its mad power yo, and supplants the <<insert Japanese motorcycle name here>> as the bike of choice amongst the burn-out loving stuntah crowd (although, when was the last time you saw a gathering of BMW’s stunting in an industrial park?).

If that’s too much teenage angst for you, then here is a lovely viral video by BMW that uses some light humor to promote its new S1000RR superbike.

Source: Real Ultimate Power

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News

Jack Armstrong’s “Million Dollar Harley-Davidson” – Further Proof You Can’t Buy Taste

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I suffered through four semesters of art history classes in college (thanks general education requirements!) to realize two big things about art: 1) never date a painter or anyone that refers to themselves as an “artiste”, and 2) aesthetics are subjective, and should be internally processed. So with that intro in mind, I hope you’ll see where we’re headed in this article when I tell you that this custom Harley-Davidson comes from an artist who describes his style as “Cosmic Extensionalism”, name drops Any Warhol seemingly at any given opportunity, and boasts of fastly becoming “The Most Famous Artist on the Planet”. Mmmmk…

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Bikes

Brammo Enertia Plus: The 80 Mile Commuter

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Brammo has another product announcement for us today, as the Oregon-based company is ready to reveal that it is adding the Brammo Enertia Plus to its 2011 line-up. Basically a Brammo Enertia with a power-pack similar to the Brammo Empulse 80, the Brammo Enertia Plus doubles the range of Brammo’s original model from 40 to 80 miles on a single charge.

This moves comes as Brammo attempts to address the “60-mile barrier” that Brammo believes is holding some customers back from pulling the trigger on an electric motorcycle. With 6.0 kWh on-board, the Brammo Enertia Plus still tips the scales at 324lbs like the original model, and pricing will start at $8,995 MSRP. More info, photos, and a video after the jump.

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Racing

The Motegi Infraction

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While Valentino Rossi may have gotten a slap on the wrist from Yamaha Racing Boss Lin Jarvis for over-zealously racing teammate Jorge Lorenzo at Motegi, the Spanish press and Lorenzo have been less reserved with their words about the final laps of the Japanese GP. This hasn’t stopped some cheekiness from the Italian press though, who put together this fake accident report after Rossi and Lorenzo collided on the Twin Ring Circuit. Watch the video above, and make the call if that assigned fault to the right rider after the jump.

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Banter

Well This Is Creepy…

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Further proof that motorcycle advertising can be a fickle beast. We’re getting a weird Children of the Corn meets Blair With Project vibe from this advertisement from Kawasaki that promotes the 2011 Kawasaki Z1000 street bike. Presumably debuting at Intermot, and just in time for Halloween, it’s actually a pretty well-shot and engaging clip, but damn is it creepy (we prefer slasher flicks). Pardon us while we go bathe in vinegar, and cry in the corner of the A&R office.

Source: Kawasaki

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Bikes

2011 Ducati Superbike 1198 SP Spotted at Intermot

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The eagle eyes at Dutch publication have spotted the 2011 Ducati Superbike 1198 SP sitting on the Intermot showroom floor before the crowds and media were officially let in today. Sporting a quick-shifter, slipper clutch, aluminum tank, and Öhlins TTX shock, the Ducati Superbike 1198 SP is sure to be a favorite with the track-going crowd, but with a price tag expected to be only $100 more than the current Ducati Superbike 1198 S, we think the 1198 SP will be a big hit with any loyal Ducatisti.

With the 2011 Ducati Superbike 1198 SP, Ducati clearly wants to clear the inventory of the Superbike 1198 models, and make way for the 2012 Superbike that’s so important to the Italian company, that it quit World Superbike over it. More photos and video after the jump.

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Bikes

Latest KTM 125 Duke Video Goes to the Well

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Marketing in the motorcycle industry is usually derivative at best, and nothing exemplifies that sentiment more than the tried and true rebel typecast that we see slung-around in advertisements on television, print, and the web. So it should perhaps not surprise us to see KTM going back to this marketing well when promoting the KTM 125 Duke.

Phat beat DJ’s, wheelies down the roadway, late night hooning on dark city streets, these are all the elements needed to make 13 year-old boys who haven’t reached puberty feel like total bad asses…and maybe KTM can sell some bikes with it along the way too. Check the video after the jump. and

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Bikes

Video: 2011 Aprilia Dorsoduro 1200

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After releasing the at the grand opening of the Piaggio Group’s new Milan HQ, the Italian company has followed up now with a video of their 1200cc street tard to appease our motorcycling senses. Movie critics will cringe at the sound track and cheesy graphics, but v-twin lovers will enjoy some nice canyon carving moments on what Aprilia hopes will be “a fun bike.” We’ve never met a v-twin we didn’t like (that statement might not be true), and the Dorsoduro 1200 look like a good time. It’s just a shame Aprilia won’t be bringing it to the US…yet.

Source: Solo Moto Trienta

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Racing

Erik Buell Racing 1190RS Teaser Video (Part 1) – Awesomeness Comes with an Ugly Exhaust (Maybe?)

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Erik Buell Racing continues to pump the interwebs with material on its EBR 1190RS street bike, the 1190cc v-twin American street bike. In what looks to be Part 1 of a multiple-part video series, EBR throws a bunch of cut-scenes together, giving us only a quick glimpse of the 1190RS. Although details are scarce about the winged-stead, we do know that the Erik Buell Racing 1190RS will be based of EBR’s 1190RR race bike, which was based in-turn off the now defunct Buell Barracuda 2.

Unfortunately Harley-Davidson closed down Buell before the Barracuda 2 could make it into production, thus gaining the ire of Buelltisti (we think that’s a word) around the world. Reports that the EBR 1190RS can be fueled by the sheer will of Erik Buell and tears of a unicorn might be exagereated, but we’re not certain. Enough fluff text, check the video after the jump.

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