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Video: Ducati Helps Xerox Sell Some Copiers

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Xerox essentially foots the bill for Ducati’s World Superbike racing adventures, so it’s not surprising that the company, whose name is synonymous with photocopying, would like to capitalize on that relationship. It’s hard to imagine how one can make an intriguing commercial about xeroxing some documents (see what we did there?), which may be why Rochester-based brand is involved with WSBK in the first place, as the company has tapped its relationship with Ducati to help sell some copy machines. The result is an actually semi-engaging ad, but we’re just not sure what Xerox is going to do next year. Video after the jump.

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Bikes

2011 Kawasaki ZX-10R SBK Now in Green

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Kawasaki will be officially be “unveiling” its 2011 World Superbike-spec ZX-10R at Nurburgring this weekend, but has released photos of the bike, finally showing the ZX-10R in its green livery. Team Green has slowly been leaking photos and videos of the new 10R through a massive online social marketing campaign, which centered around the company’s Next_Ninga twitter account.

Kawasaki is putting a lot of weight on the superbike’s shoulders after being un-competitive in World Superbike racing, and withdrawing completely from MotoGP. Hoping the 2011 Kawasaki ZX-1oR will turn around Kawasaki’s racing fortunes, Kawasaki is also hopeful that the bike will help spur its fading sport bike sales.

For 2011, Kawasaki says it has down a top-down approach to the ZX-10R, starting for the first in the company’s history with making the race bike before the street model. This hopefully means that the 2011 Kawasaki ZX-10R will be a no-compromises race/track weapon with turn signals, but we’ll leave that hyperbole until A&R gets a leg over one.

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Bikes

2011 KTM 125 Duke Officially Named

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After holding an online contest to name its 125cc four-stroke based learner street bike, KTM has shockingly come to the conclusion that it should stick to its Duke nomenclature. Schedule to be the 2011 KTM 125 Duke, KTM debuted the concepts at the 2009 EICMA show in Milan. KTM’s plan is to engage young riders with the “Ready to Race” mantra, making them lifetime Team Orange riders with this stepping-stone model.

With a sporty street bike and a stunter variant, KTM hopes the pair of bikes will resonate well with actual mischievous teenagers, just as its done successfully with adults who have a healthy go-fast inner-child residing inside them.

Look for the 2011 KTM 125 Duke to hit shops in Europe sometime in March, and hit shops in the United States in…well…never. Let KTM USA know how much fun a KTM 350/450 Duke would be in the comments section, and check out the photos and video of the KTM 125 Duke after the jump.

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Racing

Video: Josh Brookes Shows Us the Fastest Line over “The Mountain” at Cadwell Park

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The Mountain at Cadwell Park, as it is known, is like the British version of the Corkscrew at Laguna Seca: another one of those special points on a race track, that would not exist on the computer-generated courses we see today.

Famous for lofting bikes into the air, The Mountain makes for spectacular photographs, and should be on every rider’s track day bucket list. Finding the fastest racing line over The Mountain can be difficult though, as riders have to contend with keeping the front of their motorcycles down, but such is not the case for HM Plant Honda’s Josh Brookes…

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Racing

Video: 2011 Kawasaki ZX-10R WSBK at Autopolis

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After releasing a bevy of photos from its tests of the 2011 WSBK-spec Kawasaki ZX-10R at the Autopolis & Suzuka tracks in Japan, Team Green has put together a video with clips of the bike in both the paddock and out lapping on the track of Autopolis.

Besides showing us some up-close details of the bike’s performance goodies (push-to-shift buttons make us drool), we also get to hear the new 2011 Kawasaki ZX-10R revving under load and at different engine speeds.

The new ZX-10R sounds like  a screamer to us; sorry Kawi fans, no cross-plane crankshafts here. Still, the bike looks good drenched in carbon fiber. Check it out after the jump.

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News

Harley Continues to Chase a Younger Audience

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We’ve gotten more than a few emails from readers between the ages of 18-30 saying they’ve been approached at motorcycling events by market research company representatives working for Harley-Davidson. In conjunction with beefing up its Sportster line-up (the goto motorcycle at Harley-Davidson for catering to Gen-Y/X riders) with more youth-oriented motorcycles, Harley-Davidson is clearly trying to latch onto a new generation of rider.

Looking for the next generation of rebels, Harley’s focus lately has been on the skateboarding inclined, hoping perhaps that the demographic’s lifestyle of “skateboarding is not a crime” is a value that transfers over easily to two-wheeled transportation. Of course this marketing effort wouldn’t be complete without a new ad campaign, and Harley is clearly making ads for the customer it wants, not the customer it has.

Giving credit where credit is due, this is one of the better ads to come out of the Milwaukee brand. Check the video out after the jump, and note how many times you see a woman behind the handlebars.

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News

KTM 125 Teaser Video

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KTM is hard at work on its new 125cc streetbike (which still needs a name) geared to young riders. Debuted at the EICMA show in Milan last year, KTM hopes to bring young riders into the “Ready to Race” brand at an early age. Accordingly, KTM released two concepts last year which centered around a 125cc four-stroke motor.

With a concept for track riding and a concept for stunting, KTM hopes this new bike will strike a nerve with what young riders think is cool about motorcycling. The bikes looked pretty good to us when we saw them first-hand in Milan, and from the looks of this teaser video, the R&D behind the concepts is coming along quite nicely.

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Banter

Video: Introducing Ernie, Jason, Eric, & Nick

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As our tipster noted in his email, we’re not really into stunting that much here at the A&R office. However, we are big fans of awesome, and this video of Icon sponsored stunt riders Ernie Vigil, Jason Britton, Eric Hoenshell, and Nick Brocha during their thing has plenty of awesome in it. Great stunts, great music, great videography, Icon continues to find “win” in its ongoing video series. Keep them coming guys.

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